The advent of social media and real-time web networks means that the youth of today are more likely to source information from someone they know than via traditional media. Not only does this undermine most previous media models but it also poses the questions of how do you predict this trend and, more importantly, how do you capitalise on it?
Here, Managing Director of venture capital firm Draper Fisher Jurvetson (DFJ) Steve Jurvetson, speaking at the 11th Annual Top Tech Trends at the Churchill Club in 2009, gives his view on what the next five to six years hold and where he sees the opportunities in federated media.
Using three examples of aggregation, the telecoms industry and real-time search results, he proposes how it will be possible to harness the power of the collective crowds.
If you thought it was difficult keeping pace with the evolution of modern media, brace yourself because its going to get a whole lot faster.