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What you need to know about marketing [PODCAST]

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...

Social media: should you focus on promoting yourself or your business? [PODCAST]

PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Information Overload – Email a go-go [PODCAST]

PreneurCast is a marketing + business podcast. Author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Normal 0 false false false MicrosoftInternetExplorer4 /*...

How does Malcolm Gladwell see the world? A peek into a social critic’s microverse...

Top-selling author and New York Times columnist Malcolm Gladwell says we could understand each other more clearly if we remember everyone exists in their own little micro-universe. In this video, Gladwell expands on this idea. One gets the impression that a ride through Gladwell's brain would be a wild one, indeed.

Malcolm Gladwell’s Outliers in one 30 Second Summary [FREE DOWNLOAD]

The latest in Geoff McDonald's Book Rapper series, this distillation offers Malcolm Gladwell’s Outliers and Geoff Colvin’s Talent is Overrated in one 30 second summary.

Read the most important books of the year in less than 30 seconds each

"Book Rapper was born out of the idea of earning money from doing the things that I love. I love reading books so I asked myself, how can I get paid to read books? I knew I didn't just want to do reviews because I think what a book is about is almost like the booby prize. I want to know what the big ideas are but more importantly I want to know how to apply them."
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FREE BUSINESS TOOLS

Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE