Australian online businesses had a great 2010 and are expecting an even better 2011, finds report
OBI found that the main reason behind the online commerce growth is consumer demand as well as an increase in the range of services offered by Australian Post. The rising of the Australian dollar also had a positive impact on eCommerce. According to the survey, a stronger Australian dollar allowed online businesses to import more products from overseas and led more Australian customers to online shopping which allowed online retailers to reduce prices in order to compete with international businesses.
