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Branding, customer service and how to handle challenges in business; an interview with...

Emanuel Perdis is the dynamic Managing Director and co-founder of Napoleon Perdis Cosmetics. He has overseen and implemented double-digit business growth for the brand, every year, for the past fourteen years, turning over $80 million a year, employing a team of almost 500 staff. In this Q&A Interview with Alex Pirouz, Perdis shares what it takes to create a global brand, why customer service has been a crucial part of the organisation's success and the best way to handle challenges in business.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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