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Social media – who cares? I'm a B2B.

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Social media – who cares? I’m a B2B.

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Five steps to winning the pitch every time

Here are five things that you can do to make sure you get the best results when pitching for new business.

Negotiation tactics… in real life

You're not a business unless you have customers and clients. If you have customers and clients you'll relate to this. Negotiation tactics... in real...

Website of the Week: The Gruen Transfer

In shopping mall design, the "Gruen transfer" refers to the moment when consumers respond to "scripted disorientation" cues in the environment (of course, with the goal of soliciting a purchase). It shouldn't come as a surprise, therefore, that the website of the popular ABC television program of the same name is extremely effective at seducing visitors who wander through its pages, making departure feel almost impossible.

Tapping the crowd

In past recessions, the tried and proven strategy has been for organisations to shed all non-core businesses and hunker down to the job of...

How to stay on top

Adobe didn't get to where it is today by playing defence. And, as Brad Howarth discovers, the company knows it must keep innovating to stay on top. It's a lesson for us all.

How to mangage Generation Y

The world has changed, and it is just a little out of whack. We're living in a time when teenagers are excelling in Second Life but flunking in their first, Maslow's Needs Hierarchy has been flipped on its head and football players have become metrosexuals. Since 2000, the Chinese have embraced capitalism, Muammar Gaddafi is now a respected member of the international community and Big Brother is finally off air. Computer power doubles every 18 to 24 months, farmers speed-date on national television, we tell one minute bedtime stories to our children, and even instant gratification today seems too slow. (I want my cheeseburger, now!) And then, well, then there's Gen Y... Tech-savvy, ambitious, international in outlook and with a sense of entitlement that would have made 18th Century British aristocrats cringe. So how can employers tame the 'silver-spoon' generation?

Stay relevant by getting to know your customers

Downturn or not, the growth of any business relies on how well you know your customer and what you do with that information. As the owner/CEO of a business, you have the responsibility to ensure your customers understand what your business offers, and to do that you must understand what it is your customers need - and anticipate that their needs change regularly.

Top 10 Digital Signage Tips

Here are the top 10 tips to get Out-of-Home Digital (OOHD) media working for your business.

Wasted Opportunity With ‘Don’t Reply’

Take every chance to hear from your customers. Don't waste a single one. If they bother to hit reply and type something out, you should read it. If you're product or service doesn't have the margin to allow for listening to your customers when they want to talk to you, then you're in trouble.

Wasted Opportunity With 'Don't Reply'

Take every chance to hear from your customers. Don't waste a single one. If they bother to hit reply and type something out, you should read it. If you're product or service doesn't have the margin to allow for listening to your customers when they want to talk to you, then you're in trouble.

Marketing is war

Marketing is war, anyway you look at it. You are battling the enemy, your competition. You are battling to dominate the market. Marketing is combat, and for every combat you need a strategy. Tighten your helmet as Jordan Mullen guides you through the trenches.

Marketing is War – Podcast

Listen to Jordan Mullen's 'Marketin is War' podcast.

Look who's in the Smart 100

Of the 861 products nominated for our inaugural 'Smart 100' Index, some doozies are in our Top 100. While we can't announce the winners until 2 April 2009 (with the release of our Apr/May/Jun edition), we can bow to your prolific and very persuasive emails requesting a sneak peak at 'who has entered'.

Look who’s in the Smart 100

Of the 861 products nominated for our inaugural 'Smart 100' Index, some doozies are in our Top 100. While we can't announce the winners until 2 April 2009 (with the release of our Apr/May/Jun edition), we can bow to your prolific and very persuasive emails requesting a sneak peak at 'who has entered'.

Why executives fear social media

In this video, New York Times technology columnist/blogger David Pogue makes some interesting points on why many executives fear social media, citing loss of control and reluctance to part with their one-way, broadcast spin mentality, to mention a few.

Can our emails read your mind? (Yes, well, kinda)

This week we flooded our readers' inboxes with a wide range of stories, semi-obnoxious headlines, serious opinions and a spattering of irreverent, odd-ball items of information from around the globe. We did this to get a better idea of just what interests our readership as a whole, and you personally. While the email technology can't read minds (literally), it can self-optimise.

Stupid satisfaction surveys

Reading that your customers are satisfied might give you a warm-fuzzy feeling, but what do you really learn? Katie Harris thinks that to improve...

Neely mugged!

He hadn't been mugged at gunpoint in London as they feared, but that didn't stop the criminals who had hacked into his Facebook profile from impersonating him and posting messages to his friends requesting money to rescue him from ongoing danger.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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