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Where are the Innovators? (Smart 100)

To begin with, hats off to the 700+ readers who nominated Australian innovations over the holiday period! At a time when most people are at...

Are you a Maven?

Gladwell defines a tipping point as a sociological term: "the moment of critical mass, the threshold, the boiling point." The book seeks to explain and describe the "mysterious" sociological changes that cause an idea (or product) to go viral. As Gladwell states, "Ideas and products and messages and behaviors spread like viruses do." He then suggests triggers for making an idea 'tip'. One of these involves harnessing the power of 'influencers'.

Have you validated your market? Really?

The “I reckon there’s a market for this” mindset is responsible for killing innovation. And chances are, you have it too. If you were to...

WOMOW.com.au

With the recent boom in online viral marketing through sites such as YouTube and Facebook, many people seem to have forgotten that word-of-mouth is...

NameThis.com

So you’re worried that your new product name might prove to be commercial Kryptonite? Or perhaps you just want to share your genius for...

UserVoice.com

For developers of new products and services, accurate feedback is worth its weight in gold. That’s why corporations spend billions of dollars on market...

Don’t forget the customer

Consumers are overloaded with information, choices and marketing. If you want to ensure that your marketing efforts are being applied effectively, shift your marketing...

Marketing: Better graphic design

Working with a graphic designer can sometimes be difficult – particularly for people who don’t view themselves as ‘the creative type’. But a good...

Tell me, don't sell me!

AFTER ALL THESE YEARS, MOST SALESPEOPLE STILL DON’T GET IT. SELLING POWER COMES FROM LOOSENING YOU GRIP AND PLAYING TO CONSUMERS’ STRENGTHS, NOT THEIR...

Tell me, don’t sell me!

AFTER ALL THESE YEARS, MOST SALESPEOPLE STILL DON’T GET IT. SELLING POWER COMES FROM LOOSENING YOU GRIP AND PLAYING TO CONSUMERS’ STRENGTHS, NOT THEIR...

Marketing: Customer satisfaction

Customer satisfaction can help your business to achieve a sustainable competitive advantage. It's about understanding the way a customer feels after purchasing a product...

Strategy: The importance of focus

The number one cause of start-up failure is running out of cash before a sustainable (and sustaining) income stream can be secured. The root...

Marketing: First-mover advantage – or is it?

Being the first mover can offer some advantages but does it determine a company's success?

How to win at classifieds

First off, let's be clear. We have to kill the phrase 'online classifieds'. At best, it has the weary note of strained metaphors, like moving staircases and horseless carriages. At worst, it's symptomatic of a dated way of thinking about the world. These days, winning in classifieds really means winning in markets. And that, dear readers, is a much tougher job.

Here we go again

Everyone knows that business is all about cycles. What goes down must go up, and vice versa. With my dot-com scars so recently healed, I am loathe to be trumpeting another technology boom. But things are certainly afoot.

For miracle sales, get a halo

It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don't have to read the logo to know that it's another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?

The silver dream

The similarities between start-ups and film projects are even greater in the US, where venture investors are likely to install their own people into a business for a short period of time to help get it moving.

Ninja marketing

FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like...

Online: How to stand out from the online pack

It's not news that the number of eyeballs searching for products and services online is growing rapidly. But you're possibly not aware of just how rapidly growth in internet commerce is occurring.

Baby business

Most people will always forfeit personal luxury to provide for their baby. It's no wonder that the baby industry is perpetually booming. Liz Heynes and Catherine Kerstjens take a look at five Australian companies on the move in an industry where only the best will do.
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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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Need cash for your startup or innovation? Here’s the Ultimate Grant...

Have a new business? Are you developing something AWESOME! Well, you're going to need some funding. Here are 12 resources available to people like you, right now.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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