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Most customers think you’re a liar

New research by Melbourne Business School Professor Karen Jehn has revealed that, in 80 percent of cases, customers who were actually being told the truth thought that they were being lied to.

Most customers think you're a liar

New research by Melbourne Business School Professor Karen Jehn has revealed that, in 80 percent of cases, customers who were actually being told the truth thought that they were being lied to.

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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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