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IT and the Australian election: heads you lose, tails you don’t win

Even though Australia enjoys an excellent budgetary position by world standards, fiscal policy has been a big issue for the current federal election. In a tight election, each party argued hard that their policies would deliver the biggest budget surplus over the next three years. However, when this year's historic post-election dramas are over, the winner will be faced with the challenge of some serious belt-tightening if it is to deliver on promises. Whichever party wins, the next three years will herald another period of efficiency drives and cuts.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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