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New report from Vamp reveals how marketers will work with influencers in 2020

75% of those surveyed by Vamp said they had briefed an influencer to do work that would have once gone to a creative agency

Here are five social media marketing developments to watch in 2019

Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top...

Keep these 5 SME marketing trends for 2017 in mind to stay ahead of...

Understanding and implementing current marketing trends is crucial to success, as it allows business owners to stay at the top of their respective industry and ensures objectives are achieved.

Taryn Williams has raised $750,000 in seed capital for her disruptive tech start-up

TheRight.Fit, a website connecting brands and agencies with creative freelancers and talent, has secured $750,000 in a seed capital raise from AirTree Ventures.

Welcome to the experience economy aka the greatest customer revolution ever

We live in the experience economy - an economy driven by experiences and sustained through digital integration and innovation in a world more connected than ever before

This tech start-up has set out to become the Xero of social media influencer...

Hypetap is Australia’s leading influencer engagement platform, offering a sophisticated, end-to-end technology powered solution that connects the highest quality influencers.

What creates word of mouth? A case study in coffee talk.

What makes for a good strategy to get people chatting and raving about your brand and passing the word on to others? We posed this question to Soup, a marketing agency that works with influential people to spread the word about products and brands. Tracey Coleman, Soup's conversations director, shared this story of a successful cafe in Sydney and what it revealed about word-of-mouth marketing.

FREE BUSINESS TOOLS

The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

FREE BUSINESS TOOL

How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE