New report from Vamp reveals how marketers will work with influencers in 2020
75% of those surveyed by Vamp said they had briefed an influencer to do work that would have once gone to a creative agency
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Here are five social media marketing developments to watch in 2019
Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top of them seemed an impossible task at times, each development came a chance to update and improve social strategies. Taking these learnings into the new year will provide the best chance of success…
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Keep these 5 SME marketing trends for 2017 in mind to stay ahead of the pack
Understanding and implementing current marketing trends is crucial to success, as it allows business owners to stay at the top of their respective industry and ensures objectives are achieved.
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Taryn Williams has raised $750,000 in seed capital for her disruptive tech start-up
TheRight.Fit, a website connecting brands and agencies with creative freelancers and talent, has secured $750,000 in a seed capital raise from AirTree Ventures.
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Welcome to the experience economy aka the greatest customer revolution ever
We live in the experience economy – an economy driven by experiences and sustained through digital integration and innovation in a world more connected than ever before
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This tech start-up has set out to become the Xero of social media influencer marketing
Hypetap is Australia’s leading influencer engagement platform, offering a sophisticated, end-to-end technology powered solution that connects the highest quality influencers.
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What creates word of mouth? A case study in coffee talk.
What makes for a good strategy to get people chatting and raving about your brand and passing the word on to others? We posed this question to Soup, a marketing agency that works with influential people to spread the word about products and brands. Tracey Coleman, Soup’s conversations director, shared this story of a successful cafe in Sydney and what it revealed about word-of-mouth marketing.
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