Tag: individual consumers

The founders were searching for the points of greatest inflexion to help move us to a sustainable economy. We realised that to be successful in this goal, we needed to engage consumers, and work to create a new market from the bottom up. Realising that government and corporate action on climate change was in regulation and artificial institutional markets we saw the need for a retail carbon market that everyday consumers could participate in on a daily basis, and trust enough to want to.