Interesting posts from elsewhere we just had to share. 12% of e-mail users have actually tried to buy stuff from spam Ars Technica According to a new report, a full 12 percent of Internet users have actually wanted to pay for some product or service being advertised by e-mail. 10 Craziest Ways People Are Making…
Interesting posts from elsewhere we just had to share. 12% of e-mail users have actually tried to buy stuff from spam Ars Technica According to a new report, a full 12 percent of Internet users have actually wanted to pay for some product or service being advertised by e-mail. 10 Craziest Ways People Are Making…
Here’s an Idea – Bring Back the Suggestion Box The New York Times For all those small-business owners looking for additional sources of profitable revenue — and who isn’t? — one option may be to go back to something old-fashioned: the suggestion box. Hi-tech doing well despite the crisis Australian IT AMID the continued gloom…
Interesting posts from elsewhere we just had to share. How we got China so wrong business.theage.com.au WHEN Rio Tinto holds press events in China, its public relations firm sometimes hands out red envelopes of cash to Chinese journalists who are kind enough to turn up. Green currency takes a tumble The Australian RIGHT now would…
Interesting posts from elsewhere we just had to share. Why You Need to Fail HarvardBusiness.org According to Dr. Carol Dweck, professor at Stanford University, we have a mindset problem. Dweck has done a tremendous amount of research to understand what makes someone give up in the face of adversity versus strive to overcome it. Management…
Interesting posts from elsewhere we just had to share. Qantas fined $167k in cargo price-fixing scam News.com.au QANTAS has pleaded guilty to price-fixing charges on air cargo shipped from Canada and has been fined $C155,000 ($167,822), Canada’s Competition Bureau said today. Introducing the Google Chrome OS Official Google Blog It had to happen… Google has…
Ten unconventional wisdoms for funding startups | VentureBeat VentureBeat A summary of Naval Ravikant’s thoughts about how entrepreneurs should approach funding. 10 Strangest Inventions – Oddee.com oddee.com 10 of the strangest inventions of all time. Innovative Airless Tires by Michelin | Toxel.com Toxel Tweel is an innovative tire design created by Michelin. The tire uses…
Sherry yields ground on employee share schemes Sydney Morning Herald The Federal Government has given up further ground in its battle to tighten tax rules on employee share schemes after an outcry from business leaders forced it to reconsider its announcement in the May budget. The 10 Worst Partners For Your Start-Up Entrepreneur Don’t give…
A great post by regular Anthill contributor and Rentoid.com founder Steve Sammartino over on his Start Up Blog. A list of the 10 things you need to get a company started on a shoestring budget, and resources to help perform these necessary tasks. Read:Â 10 steps to web start up
James Tuckerman reviews THE GOOGLE STORY and HOW TO TURN YOUR MILLION-DOLLAR IDEA INTO A REALITY
Book Reviews
I recently had the good fortune to host the Commercialisation EXPO 2006 conference held in Melbourne. It covered all the right areas and was a great success, but it is clear that one troubling issue remains – the chasm between innovation and marketing is as wide today as it has ever been.
I recently had the good fortune to host the Commercialisation EXPO 2006 conference held in Melbourne. It covered all the right areas and was a great success, but it is clear that one troubling issue remains – the chasm between innovation and marketing is as wide today as it has ever been.
Direct marketing is a form of advertising that requires a direct response from the consumer. This includes mail, catalogues, advertising, telemarketing, direct selling and email initiatives that are delivered directly to the individual.
Being the first to react to changing customer needs and preferences is often the difference between business success and failure. Witness, for example, how quickly Sony lost its early dominance of the portable music device market to Apple, which responded faster and more innovatively to demand for digital audio devices.
It was an outrage. In March, celebrity US blogger Arrianna Huffington caused a squall of controversy when she cobbled together quotes criticising the Iraq war from various articles and interviews with George Clooney, gained approval from Clooney’s publicist and ran the post on thehuffingtonpost.com under Clooney’s name, with a few of her own words tossed in for good measure. It was perceived as an assault on the central tenets of journalistic professionalism and drew fire from many quarters (leading to her qualified apology when the great man arced up). But The Huffington Post is a blog, not a newspaper of record, and Ms Huffington had as many defenders as accusers during the affair.
It was an outrage. In March, celebrity US blogger Arrianna Huffington caused a squall of controversy when she cobbled together quotes criticising the Iraq war from various articles and interviews with George Clooney, gained approval from Clooney’s publicist and ran the post on thehuffingtonpost.com under Clooney’s name, with a few of her own words tossed in for good measure. It was perceived as an assault on the central tenets of journalistic professionalism and drew fire from many quarters (leading to her qualified apology when the great man arced up). But The Huffington Post is a blog, not a newspaper of record, and Ms Huffington had as many defenders as accusers during the affair.
Reminiscent of the Simpsons episode where Homer has a $1 billion note until it is stolen by Fidel Castro, US Federal authorities have seized 250 bogus $1 billion notes in a Los Angeles raid. The notes, which bore the portrait of President Grover Cleveland, were believed to be modelled on actual $1,000 notes from the 1930s. Rumour has it that the notes will be used to relaunch the hunt for weapons of mass destruction in Iraq.
If you ever feel under the pump at work, spare a thought for these three professionals. How would you have dealt with the pressure to win gold placed on Cathy Freeman at the Sydney Olympics? Perhaps the intensity that greets a police sniper at a siege would be more to your taste? Could you have surmounted your own vertigo to launch the Sydney Harbour BridgeClimb business? When it’s your job to deal with fear, you’d better learn fast.
In these pensive days, where a backpacker on a bus could pose more of a threat than a cave-dwelling Taliban, Governments and corporations are hungry for technology that will help secure their people and resources. It has fed a boom in the defence tech sector; a world of cutting-edge machinery and multi-million dollar contracts, and home to some of the world’s keenest strategic and technical minds. Several Australian companies are emerging as genuine players in this highly competitive space. Liz Heynes and Catherine Kerstjens take a look at six on this new front line.
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