Tag: Enterprise software
Angry Nerds: Atlassian’s Mike Cannon-Brookes built his software empire selling t-shirts? It’s called bait-and-switch.
Any parent who has ever driven past McDonalds with kids in the car will know the pulling power of a good bait-and-switch campaign. Those blasted McHappy Meals usually go half-eaten, so it's not the few moments of fat, salt and sugar that make them irresistible. It's the movie tie-in, limited-time collectible nature of the bloody near-worthless-will-break-before-your-car-leaves-the-car-park toy included with the meal. Believe it or not, what works for selling fast food also works for selling other things... like enterprise software products.
