Observations and questionable insights from Anthill’s Editors by James Tuckerman and Paul Ryan.
I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign’s viral effectiveness (i.e. it’s ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm… well… without beating around the bush… the simple answer is… Almost none.
The news yesterday that the Federal Government has unveiled details of its $196 million Commercialisation Australia (CA) initiative has been welcomed by many entrepreneurs and innovation consultants. These same intended beneficiaries might also be forgiven for wondering whether it is an improvement on the $1 billion Commercial Ready Scheme it is designed to replace.
The news yesterday that the Federal Government has unveiled details of its $196 million Commercialisation Australia (CA) initiative has been welcomed by many entrepreneurs and innovation consultants. These same intended beneficiaries might also be forgiven for wondering whether it is an improvement on the $1 billion Commercial Ready Scheme it is designed to replace.
I’m talking about an Anthill dating agency, for entrepreneurs and the satellite stakeholders that keep the wheels turnin’ (partnering ideas, money and skills). The idea to post the concept was prompted by an enquiry published as a LinkedIn Group Discussion earlier today (Anthill Online LinkedIn Group).
Blogging has moved well beyond the ridicule it once received as the platform for narcissists and propeller heads. But there are still a small few who find the prospect of sharing their whims and wisdom on a regular basis with strangers a tad daunting. That’s why I was pleased to discover the following post by satirist, corporate comedian and hoax speaker Graeme Bowman pinged into my Twitter feed.
The ‘zing’ factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.
The ‘zing’ factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.
Everything on the public web gets indexed and cached by Google, so even when we delete something it is still publicly accessible. The crisp click you hear when you hit the Enter key and send personal information into the digital wild is the sound of you relinquishing complete control over that information.
This month, we have decided to explore the many facets of online marketing – from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and ‘experiments’ on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).
This month, we have decided to explore the many facets of online marketing – from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and ‘experiments’ on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).
I’m often the recipient of emails and phone calls from readers asking whether we can help promote a new product or service. It’s all part and parcel of the job. But it creates a dilemma. Who do I help and who do I dismiss? (Because we obviously can’t help everyone.)
In early 2006, Anthill accepted an invitation from ABC TV’s Saturday morning business program Inside Business, hosted by Alan Kohler, to re-enact some of the moments that led to Anthill’s birth.
Given that Anthill turns six today (Yay!), we couldn’t think of a better way to celebrate our evolving ‘dedication to digital’ than by publishing the Top 100 Most Read Articles since the beginning of the year (Yes, this is what got you clicking in 2009).
Given that Anthill turns six today (Yay!), we couldn’t think of a better way to celebrate our evolving ‘dedication to digital’ than by publishing the Top 100 Most Read Articles since the beginning of the year (Yes, this is what got you clicking in 2009).
The upcoming Myer float is largely being viewed as a positive sign for the Australian sharemarket. It is clearly a win for the Texas Pacific Group-led investors, who put up the money, and Bernie Brookes for delivering the rebirth. It could even be considered a win for the Myer family who could pocket $200 million. But despite the almost blanket glossy coverage, the effervescent smile of Jennifer Hawkins and the broader appeal of owning a small parcel of an Australian retail institution, I have my concerns.
After the closure of The Bulletin by ACP in February 2008, Anthill staged a PR stunt, offering to buy the publishing icon for one dollar. Not surprisingly, our offer was dismissed.
It’s been six months since we began experimenting in social media and three months since we made the decision to ditch our ailing Facebook Group in favour of Facebook’s Fanpage format. What’s been most interesting is the apparent development of several unexpected (yet welcome) mini ‘Tipping Points’.
Imagine that you are walking down the street with your mobile phone in hand and you’d like to know what is going on in your neck of the woods. You can now hold up your phone and, using your mobile phone’s camera, see “tags” overlaid onto whatever you’re looking at. For example, you might observe a “Two for one coffer offer – Joe’s Coffee.” Or “Art Gallery Opening Today.”
“Book Rapper was born out of the idea of earning money from doing the things that I love. I love reading books so I asked myself, how can I get paid to read books? I knew I didn’t just want to do reviews because I think what a book is about is almost like the booby prize. I want to know what the big ideas are but more importantly I want to know how to apply them.”
I don’t know about you (dear readers) but, whenever I’m stuck for an answer at work, I either look for an instructional screencast on YouTube, pose my question to fellow Anthilians via IM and Skype, request feedback from LinkedIn Groups or simply blog about it.
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