Tag: Editors’ Blog

Okay. Because it's the last Friday before we all switch off and get some well earned R&R, we've decided to break from tradition and post a couple of video clips that are completely unrelated to business and innovation. They hail from one of our favourite websites, FailBlog.org. This is one media outlet that you don't ever want to be known for appearing on. (There are better ways to experience your 15 minutes of fame.) Enjoy and happy festive season Anthillians!

Okay. Because it's the last Friday before we all switch off and get some well earned R&R, we've decided to break from tradition and post a couple of video clips that are completely unrelated to business and innovation. They hail from one of our favourite websites, FailBlog.org. This is one media outlet that you don't ever want to be known for appearing on. (There are better ways to experience your 15 minutes of fame.) Enjoy and happy festive season Anthillians!

We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.

We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.

Profits have always been made by those organisations that owned the most attention. What's changing now is that it's much, much easier to acquire some of that ownership. Called ‘Streams of Content’, the presentation likens the flow of information in modern society to a stream.

It's probably the many hours I've spent over the past week researching (and rabble rousing) in aid of our annual Dumb Report, but I couldn't help reading Fairfax's Top 100 Most Influential People with more than the usual requisite amount of cynicism.

It's probably the many hours I've spent over the past week researching (and rabble rousing) in aid of our annual Dumb Report, but I couldn't help reading Fairfax's Top 100 Most Influential People with more than the usual requisite amount of cynicism.

If there is one good thing that came from this year's commercial carnage, it's the liberating affect the economic downturn had on our collective ability, as entrepreneurs, to speak openly.

As the first instalment in our annual DUMB REPORT, it's hard to look beyond the most discussed media and marketing experiment for 2009, Kraft's controversial crowdsourcing campaign and the naming of iSnack 2.0.

Every year, at about this time, we take greater pleasure in assembling and releasing the outcomes of our annual DUMB REPORT, a selection of goofs, gaffs and groaners from the world of business, politics, media and marketing. As we've said in the past, making mistakes is all part of growing a business. According to the wisdom of Kerry Packer, "If you get things right 60 percent of the time, you will rule the world." It's just a pity that not all mistakes are created equal.

Every year, at about this time, we take greater pleasure in assembling and releasing the outcomes of our annual DUMB REPORT, a selection of goofs, gaffs and groaners from the world of business, politics, media and marketing. As we've said in the past, making mistakes is all part of growing a business. According to the wisdom of Kerry Packer, "If you get things right 60 percent of the time, you will rule the world." It's just a pity that not all mistakes are created equal.

I often become frustrated when catching up on Australian business news. I've never figured out why business journalists - in particular - must use such complex language to articulate often simple points.

When handed lemons, this is one organisation that clearly knows how to make lemonade (perhaps with a dash of rum, a sprinkling of mint and a Virgin branded miniature umbrella). This does make me wonder, as veterans of email direct marketing, could Virgin have known about this possible outcome? To make such a big faux pas on Friday the 13th was an awfully convenient.Could Virgin be pioneering a new technique - the strategic marketing mistake?

It's important to us that we understand who is reading Anthill - what things you like, what things you don't like, your media habits, your buying habits and everything that will help us build a better service. That's why we've put together the linked FACTALICIOUS readership survey - scattered with quirky quotes and fun facts.

In the next 24 hours, we'll be informing 24 very cool companies that they have been selected as Finalists for Anthill's 2009 Cool Company Awards (by way of an invitation to the awards ceremony on 26 November). If your organisation has entered, keep an eye out for a message from our crew. If you don't receive a congratulatory note, don't be discouraged or dismayed.

In the next 24 hours, we'll be informing 24 very cool companies that they have been selected as Finalists for Anthill's 2009 Cool Company Awards (by way of an invitation to the awards ceremony on 26 November). If your organisation has entered, keep an eye out for a message from our crew. If you don't receive a congratulatory note, don't be discouraged or dismayed.

Sure they might see just three hours of sunlight a day during the winter months and need to take out a mortgage in order to purchase a pint of beer at the local pub, but those Scandinavians have it all figured out when it comes to the World Wide Web.

I had the pleasure of participating in Burrowes' latest product extension, the Mumbo Report, when in Sydney last Friday. It was in many ways flattering to be interviewed from the same seat recently occupied by media doyen Harold Mitchell and SMH editor Peter Fray. However, I'm still undecided about whether I should have had that third espresso before stepping before the camera. (I'll let you be the judge.)

I had the pleasure of participating in Burrowes' latest product extension, the Mumbo Report, when in Sydney last Friday. It was in many ways flattering to be interviewed from the same seat recently occupied by media doyen Harold Mitchell and SMH editor Peter Fray. However, I'm still undecided about whether I should have had that third espresso before stepping before the camera. (I'll let you be the judge.)

I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign's viral effectiveness (i.e. it's ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm... well... without beating around the bush... the simple answer is... Almost none.