Tag: doneitnow

Let's say you want to sell an everyday product: a pen. You hold your product in high esteem, having gone so far as to name it 'The pen'. If you're Riley Nottingham, you're barely old enough to remember a time when pens were the chief tool for writing letters and documents. And yet, you insist on branding and marketing your pen in the online era -- creating thousands of outlets for Thepen (one word) across Australia.