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Stepwise Mobile for Cloud ID (SMART 100)

Looking at the emerging market for cloud-based personal health records, as the sharpest end of smart phone applications where the tensions between authenticity and privacy are so acute, I had an epiphany that Lockstep’s intellectual property for encrypting virtual identifiers could be embedded in each mobile device app. The idea is to bake into each app a unique local handle for the user, indelibly marking all data originated from that app, authenticating the user without necessarily identifying them, and stopping data streams to be linked across apps without the user’s consent.
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Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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