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Where to spend your online marketing budget to attract sales

When I was just starting out, an old IBM-education sales manager was the first to tell me the real truism of all sales activity: “People buy from people” – a statement that embodies not just the mere fact that the process of selling is personal and emotional, but that successful sales is someone buying, as opposed to being sold to.

Australian businesses plead… ‘Trust me’

One way to insulate your business from the broader fluctuations of the economy is to build customer trust. Here are some ideas to get you started...

Are your customers revolting?

Soon after the NSW State Government announced the re-design of their state logo, the public decided that they could do a better job! After the Federal Government threw away $8 Million on creating the now defunct Grocery Choice website to monitor supermarket prices, a group of consumers set up @price_check - a Twitter-based crowdsourcing experiment. These days, if you don’t engage your customers, they’ll mobilise against you.

Experience is Everything

Customers want more than your widgets or whatever your core offering happens to be. They want an experience. They want to be wowed. They want to join your tribe. If you don’t approach them on these terms, there are countless rival ‘tribes’ that will, argues Kevin Garber.

Speaking of… ‘genetically modified orgasms’

For most of us there will come a time (sometimes many) when we need to address our work colleagues, clients, customers or peers.

Speaking of… 'genetically modified orgasms'

For most of us there will come a time (sometimes many) when we need to address our work colleagues, clients, customers or peers.

Flirt your way to influence

You’d be hard pressed to find someone who hasn’t used flirting to influence another individual of the opposite or same sex at some stage in their professional life. So, is flirting just about sex or can it be utilised as a skill to influence others? Well, I say a big resounding “yes” to influence. And here’s why.

The market-building dilemma

Having a strong market-based business is great. You are a power broker and can often profit from both sides. But how do you get over the chicken and egg problem? From my experience working with more than 12 market-based businesses, there are two things you need to do.

Success breeds tradition, but tradition has never guaranteed success

Why on earth do corporations continue to burn cash on print ads announcing internal promotions and new client updates? Surely their staff would prefer a holiday, the latest gadget / lavish gift / cash bonus, instead of their company spending a couple of thousand dollars making this type of announcement.

Chasing every customer is a recipe for disaster

One of the worst steps you can take in business is attracting and accepting the wrong type of customers. This situation takes me back to one of my previous businesses. Looking back, I can't believe I planned it that way and there's no way I'd fall for it again. Here's why:

The next person who says the R word is getting slapped

This is the greatest time in history and a large portion of the business world seems to be off somewhere missing it, with their heads in the sand. Stop it. Get on board, embrace the economic climate and celebrate the opportunities around you!

Does your business need a new financial year makeover?

Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.

Customer convenience makes a comeback – Foodies lead the charge

Bucking the trend of customer inconvenience, some savvy entrepreneurs have carved out a lucrative niche for themselves in the online food industry by reinstating consumer convenience as King.

How to prove your credibility

To have any hope in business, you need to be seen as credible – by your investors, colleagues, competitors and, most importantly, by existing and potential customers. Here are some tips to prove your business bona fides.

Spring clean to shine in tough times

You may not have a magic wand to improve your bottom line during this tough economic period – but hey, a feather duster may just do the trick.

Are new technologies tearing your business model apart?

Do you feel like you and your business model are being pulled from all directions? Twitter, Flickr, YouTube, iPhones, Google Wave, Opera Unite, the list of new platforms and rapidly spreading technologies just keeps growing. Your customers, staff and competitors are all using these tools. What about you?

5 key marketing pitfalls your business must avoid

The Australian Bureau of Statistics recently released a report titled: Counts of Australian Business that looked at (among other things) the mortality rates of...

The difference between a ‘functioning product’ and a ‘working business’

Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.

The difference between a 'functioning product' and a 'working business'

Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.

Is your company addicted to grotesque inefficiencies?

If your company was competing in a beauty pageant, would it still be standing on stage and in contention during the final judging, or...

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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE