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Is your company advertising in games? Here are the three key reasons why it...

Who are gamers, are they worth chasing as customers and is it worth advertising games? This article outlines answers to these questions and emphasizes the importance of in game advertising.

Do you know why you are addicted to Facebook, Twitter and Candy Crush? [VIDEO]

have you ever wondered how we ended up with our heads buried in our smartphones? How did these apps steal our “souls”?

FREE BUSINESS TOOLS

Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

FREE BUSINESS TOOL

How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE