Tag: Advocacy
Advocacy [SMART 100, 2017]
Advocacy gives businesses the opportunity to gain a competitive edge by identifying and leveraging brand advocates. Advocacy can propel a brand unlike any other media because it unlocks the networking power of one-to-one relationships with a key of trust.
Check out this recipe: How to make a dish of noise and influence policy...
Let’s say you’re an advocacy group. You have a mission. Your job is to affect policy, policy makers and the public. Your job is to raise awareness, or in other words: Your job is to MAKE NOISE. Here’s a recipe for a great dish of noise with an average cooking time of about 60 days.
