This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Three of us came together inspired by movies such as Blade Runner and Minority Report where you’d have holograms being presented about what you were thinking. And so the journey began to make it simple to discover what’s up? (sup)
2. WHAT & HOW
The purpose of this innovation is to…
sup (what’s up?) lets you automatically connect locally and discover things you never knew existed.
It does this by…
sup publishes content in real time curated by location using powerful algorithms. It aggregates information automatically from all sources and presents it ready for users to consume — simply! sup is a visual bookmarking tool that helps you discover, share and save local news and event information.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
sup doesn’t care whether content is created in Twitter, Facebook, Instagram, Vine or any other trusted source. We bring it all together and make it available without having to use hashtags or knowing who to follow and when. And more importantly, we make it available by location.
Its various benefits to the customer/end-user include…
With so much great content being created every second of every day all over the world we wanted to leverage all that capability. sup captures, enhances and then shares it simply, on a location basis, with everyone who cares.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…spending time searching and looking around on the internet. sup broadens the reach of social media and other published information making it accessible for all to discover. It’s a radio receiver for the Internet, making it easy for anyone and everyone to tune in and discover what they want. It does this with a simple web-page — no log-in required.
Its predecessors/competitors include…
…existing single-source content streams that are accessible today. They include Twitter, Instagram, Facebook, Vine, Yahoo! and Google, but none of them automatically aggregate the content from all sources, curate it and then allow you to discover it by location.
5. TARGET MARKET
It is made for…
…consumers all over the world. It’s currently available in beta in Australia and now Northern California and Texas. We can spin up cities in an instant anywhere around the world.
It is available for sale through…
sup’s available for free for consumers to access at sup.buzz and you don’t even have to log on. In Australia it’s available via the web and iOS and Android apps.
Our marketing strategy is to…
…make the content accessible via the web, engage trusted correspondents that are then promoting it and enter into marketing agreements with agencies and publishers that want to take advantage of specific sup channels by location or event. For example, the Grand Prix, comedy festival, state of origin.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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