Home SMART 100 2015 IndustryFriend

IndustryFriend [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

We dug a little deeper into the lack of quality B2B eCommerce websites servicing Australian business. The market was dominated by one or two players and instead of friendly e-commerce sites, we discovered website after website of essentially online catalogs with little customer focus or interaction. We wanted to bring a retail model to the world of B2B online.

2. WHAT & HOW

The purpose of this innovation is to…

…save businesses on over 560,000 products all in one easy online location with online customer service support to ensure that organisations not only save money, but save time and get access to the largest range of B2B products in Australia!

It does this by…

…having the biggest range, the best prices, the easiest-to-use navigation, live chat customer service, online stock and pricing, being 100% online. By being 100% online we have cut out the middleman and all of the traditional costs.

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3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it offers a greater range at a better price, with better customer service in an easier-to-use platform for purchasing all in one location. With no middleman or traditional brick and mortar costs, we focus on ensuring businesses get what they need without the overheads. We offer flexible payment options to suit any business.

Its various benefits to the customer/end-user include…

…better service, better prices, bigger range, easier-to-find products, flexible payment options, dealing with an Australian business.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…uploading their catalog to a website and expecting customers to pay a premium due to limited competition.

Its predecessors/competitors include…

Competitors include Blackwoods who have a monopoly position in the supply of maintenance, repair and operations equipment in Australia. This new innovative website is aimed at disrupting this monopoly.

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5. TARGET MARKET

It is made for…

…Australian businesses who are trying to save money on the essential products they need to keep their businesses running, no matter their industry.

It is available for sale through…

…online. IndustryFriend is 100% online. We do this to keep all the costs low on over 4,500 brands!

Our marketing strategy is to…

…continue promoting heavily via Google, Social media and other online sources. As we grow we plan to attend key trade shows in attention-grabbing ways!

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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