Home Cool Company Awards 2012 Meet StreetHawk, Anthill 2012 Cool Company Award Finalist

Meet StreetHawk, Anthill 2012 Cool Company Award Finalist [X-Factor Category]


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What are the Anthill Cool Company Awards?

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.


Company: StreetHawk
Website: streethawk.com.au
State: NSW
Category: X-Factor

StreetHawk gets cool credit for having the uhhh… well, you know… err, fortitude — to fly in the face of popular trends. It seems that the majority of targeted messaging efforts are online-centered, ignoring or even dissing brick-and-mortar, or merely addressing it secondarily. But not StreetHawk.

StreetHawk is an innovative targeted location-based marketing solution for retailers and brands. The service, originally envisioned by David Jones, of ThreatMetrix fame, provides increased foot traffic through the use of personalised geo-targeted messaging. The company lets users track key analytics related to targeted campaigns as well.

Also Co-founded by Natasha Rawlings and Sri Panyam, StreetHawk is tackling an interesting problem: the lack of footfall seen by brick-and-mortar retailers resulting from the dramatic shift toward online purchasing. The company addresses the need for those retailers to regain in-store shoppers and preserve the retail channel.

The company, which has offices in San Francisco as well as Sydney, is making use of new technologies to engage with its customers and staff. The company is using Google Docs to share ideas, Skype to stay in touch, and an assortment of project management and task tracking applications like Manymoon and Bugheard. The company is also big on using Twitter and LinkedIn to keep its adoring public informed and interacted with.

Each week, the team makes its way to the pub to celebrate wins with a round of beers and congratulations all around. Co-founder and CEO Rawlings says the celebration is usually just an indication of more work ahead.

“Retailers in this country are pretty behind their counterparts in the US, Asia and elsewhere in terms of online adoption. By being in the mobile space, and using data for personalised messaging, is pretty challenging for a lot of retailer,” says Rawlings.

“However retailers now realise that sales are going online, and off shore, and that their industry will be disrupted because of new technology. It will be a long road, but ultimately the ability of this new media will be very rewarding for them.”

So what makes StreetHawk so cool? The company is shaking up the retail industry and defying the tech market while doing so. While many other targeting messaging companies are online-centric, StreetHawk is trying to get customers moving, along with retail brick-and-mortar profits. And they are celebrating with a round of tinnies, too!

StreetHawk RRR for Retailers



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