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She wants to help ambitious marketers become business owners with the first marketing agency franchise in Australia


Green Chilli Marketing, is launching Australia’s first franchise opportunity for talented marketers who are also aspiring business owners, to have the tools and business processes to set up their own successful business.

After almost eight years of operating Green Chilli Marketing, founder Belinda Bow has created a unique franchise model that gives professional, Certified Practicing Marketers with the Australian Marketing Institute, a highly detailed offering to setup a business from scratch in their own area.

Founder Belinda Bow said, “As far as we know, there is no other marketing franchise available on the market. There are other businesses running as a franchise setup but the marketer does not have ownership or control and no investment in the business, therefore there are no real returns apart from a consulting agreement based on an hourly rate.​”

“This is an opportunity for marketers to start their own business by building on the experience and talent of a successful, professional industry brand.”

Converting marketers into entrepreneurs

At the core of a Green Chilli Marketing Franchise is a business opportunity for marketing professionals looking to have a fulfilling career, with the choice and flexibility to be able to enjoy family and life with all its ‘ebbs and flows’.

Belinda explains, “Starting a new business is a lot of hard work but it’s also exciting and rewarding. The Green Chilli Franchise model short-cuts the process by giving professional marketers the opportunity to work with a successful, established marketing brand and a framework they can make their own.

“They will have the flexibility to choose their own career path and varied clients, to have a family and a rewarding career, and to bring in partners and create a unique entity and investment.”

What is the story behind Green Chilli?

Belinda, a Certified Practising Marketer, founded Green Chilli Marketing in 2008 motivated by a desire for work to fit her life, and not the other way around.

Being self-employed afforded her the opportunity to work hard and have a rewarding career, and when she isn’t working with her clients, she helps charity 3 Angels Nepal with their marketing in addition to producing and presenting a documentary on 3 Angels Nepal and the human trafficking issue.

She has also written a soon-to-be-released children’s book But she still has time for me to help mums and children understand that just because mums go to work/have work, it doesn’t mean they are any less important and that its ok for mums to be who they want to be!

What she found was that marketers wanted to join her team and that most of them, especially mothers, also wanted the same lifestyle that she had created. They wanted to maintain that connection with their children and families but without missing out on the possibility of a fulfilling professional career.

“I didn’t want to sacrifice my family life for a rewarding career or vice versa, so I’ve worked hard to create a unique model that offers a way for other marketing professionals to run their own race,” Belinda said.

“What’s exciting is that franchisees can set their own parameters with regards to clients, the hours they want to invest and how they want to work, in a way that fits in with their life and it’s varying phases.”

What exactly does Green Chilli have to offer?

Green Chilli Marketing provides initial set-up support through one-on-one training and mentoring. The cost and franchise agreement include a business practices manual that helps ensure franchisees have everything at their fingertips, as well as specific marketing direction.

Resources are provided on everything from how to set up your business operations, specific business improvement initiatives and building referral networks through to engaging and nurturing clients and working with contractors.

Franchisees also receive ongoing support and training options from Green Chilli Marketing, as well as contact with other franchisees and access to a network of graphic designers, web developers, copywriters, printers, distribution organisations, media and production to call on.

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