Home Articles Sebastien Eckersley-Maslin, 2011 Anthill 30under30 Winner

Sebastien Eckersley-Maslin, 2011 Anthill 30under30 Winner


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What is 30under30?

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. Each year, we invite our readers to nominate young Australian entrepreneurs deserving of recognition for their outstanding entrepreneurial endeavours. More.

Sebastien Eckersley-Maslin, NSW (b. 1982)

Name: Sebastien Eckersley-Maslin
Age: 29 (Born: March 1982)
Gender: Male
State: NSW

He has a track record of show-stopping entrepreneurial feats. He is a relentless supporter and cheerleader for the business-venture spirit in Australians young and old. And every time Anthill rolls out its 30under30 list, there he is again.

Sebastien Eckersley-Maslin, who last year impressed us with his well-documented creation of a successful start-up with only $500, gets our attention this year with Blue Chilli, a support company for budding online ventures.

Blue Chilli deals in what Eckersley-Maslin calls “venture technology” (as compare to venture capital or an angel investor). Blue Chilli hand-picks promising startups, then provides website design, web-based apps for needs such as finances and workflow, and a marketing strategy and materials.

Eckersley-Maslin says most online startups end up spending venture capital infusions on software development. Blue Chilli helps a startup jump-start that step. “Blue Chilli gets its hands dirty and early,” he says. Blue Chilli helped launch three online businesses this year and invested in four others.

Eckersley-Maslin also is heavily involved in the Club Kidpreneur program, where primary school students are taught how to set up their own business.

The man likes to make a splash. The venture mentioned earlier — the startup-under-$500 — led to AutoCarLog, a text-message tool that simplifies how people log driving mileage. And then there was his bid to start the world’s smallest multinational company. Let Eckersley-Maslin tell the story:

“My most successful buzz-building exploit was being funded to travel to five different countries and start up ‘the world’s smallest multinational’ in 12 days for a documentary. In the four weeks of the challenge I created a condom brand called One-for-one, got an award-winning designer on board, got distribution and then sold what I had to another condom start-up in Australia on my return.

“In short, I started, grew and sold a condom company without making a single condom.”

What will Eckersley-Masline conjure up in 2012? Since he turns the Big Three-Oh that year, he won’t turn up in the next 30under30. But we doubt that will prevent him from making some noise.

Anthill asks: Sebastien Eckersley-Maslin, what’s your superpower?

“For some funny reason I don’t seem to sleep and work best around 2 a.m. It can’t be healthy, so it must be a super-power.”

Sebastien International


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To check out the full list of Anthill’s 30under30 winners, click here.