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Rights App [SMART 100, 2017]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

This innovation, initially came to life when the Australian Human Rights Commission (AHRC) approached LexisNexis to digitise their publication Human Rights at your Fingertips, due to a strong relationship from partnering on other projects together. LexisNexis encourages staff to use their volunteer days on projects that relate to our corporate mission of advancing the rule of law. With this innovation a member from our technology team used his technical skills to assist the AHRC in developing a world-first, free, quick reference guide in a digital format to make international human rights law more easily accessible.

2. WHAT & HOW

The purpose of this innovation is to…

…allow users to quickly and easily search international human rights conventions and declarations by topic and rights, ensuring that this vital information is readily available and accessible.

It does this by…

…formatting the text of some of the world’s most important international human rights treaties and agreements, as well as signatory information and relevant United Nations committees’ general comments into one place. The App sets out Australia’s and other nation’s responsibilities across a broad cross section of human rights treaties.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…previously it was only the hardcopy pocket book that was available, which was cumbersome to read and update. The innovation also includes the full text of the declarations without dependency on an internet connection, which ultimately means more people can access vital human rights information than ever before.

Its various benefits to the customer/end-user include…

The various benefits include a free text search function along with bookmarking and external links to other relevant UN documents and statements. These benefits mean that comprehensive human rights conventions can be easily understood, viewed and researched from your device.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past, this information was only available via a print publication called Human Rights At Your Fingertips from the AHRC, which isn’t as dynamic or easy to access as a mobile app with quick referencing. The app drastically reduces the time taken for the user to access the information they require.

Its predecessors/competitors include…

Its predecessors/competitors include various United Nations websites and hardcopy publications.

5. TARGET MARKET

It is made for…

It is made for individuals, as well as businesses, employers and community groups, to assist with understanding obligations and rights under international human rights law. It also has significant application for government and legislators.

It is available for sale through…

It is available for sale through the Apple App Store as a free download.

Our marketing strategy is to…

Our marketing strategy is to promote the app through partnership with the AHRC via multiple channels: printed brochures, online articles, social media, public relations and at the Human Rights Awards.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Rights App – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

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