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Saasset [SMART 100, 2017]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

This innovation came to life when a semi-retired accountant sat back, smelt the roses and considered pain points in the industry. Many new accounting systems have been released in the past few years and accountants are not able to accurately advise clients on the best fit software for their needs. My staff had continually asked me ‘what system should I put ‘x’ client on and there was no easy answer to give them. And so Saasset was born (SAAS – software as a service and hopefully accountants understand the asset part!).

2. WHAT & HOW

The purpose of this innovation is to…

Enable accountants to easily work out what the best fit accounting system is for their clients.

It does this by…

…analysing the needs of the business owner relative to the features of each product.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…the only option before was hours of research and manual comparison that the clients did not appreciate and therefore was simply time that’s absorbed by the accounting practice. Alternatively practices are giving ‘one solution’ answers as it’s too hard to know the possibilities in detail. Therefore they are not providing client specific advice.

Its various benefits to the customer/end-user include…

…certainty around what will and won’t work for the business. Following the analysis the accountant is able to produce a professional white-labelled software recommendation report, complete with a training plan, implementation plan, engagement authority and quote.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…a manual analysis of the market place at best or the business owners were only receiving advice from their accountant based on ‘what works for the accountant’ rather than what works best for the business owner.

Its predecessors/competitors include…

…there is no competitors in this space besides the software providers themselves. ie some don’t appreciate the transparency.

5. TARGET MARKET

It is made for…

…accounting practices. There is approx 12,000 firms in Aust.

It is available for sale through…

…our website as a subscription model. We also have a number of referral partners that are pushing into the accounting tactics in their networks.

Our marketing strategy is to…

…in the 1st year we have done a number of accounting conferences as exhibitor. Year 1 has been a lot to do with brand awareness. LinkedIn is also an avenue. In addition, I’ve had an opportunity to speak at a number of accounting events which has also given us great exposure.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Saasset – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

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