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Enterprise Monkey [SMART 100, 2017]

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Aamir Qutub

This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

…Aamir Qutub, founder of Enterprise Monkey was working as an ebusiness consultant for Small-to-Medium enterprises and found a lot of dumb practices and reluctance to evolve and adapt to smarter smarter digital practices. The idea behind the business was inspired by Charles Darwin’s theory of evolution. Aamir believed that each business must evolve with the times, to survive and grow. He wanted to help businesses to simplify their evolution process. He, therefore, decided to start a company that would help organisations in disruptive evolution through automation, optimisation and intelligence solutions. These solutions help them in process, incremental and disruptive evolution.

2. WHAT & HOW

The purpose of this innovation is to…

…help businesses break free from outdated methodologies and embrace intelligent approaches for their business to progress ahead.

It does this by…

…providing automation, optimisation and intelligence solutions to businesses. We first understand our client’s business challenges which can be in terms of their business revenue or efficiency and effectiveness of their processes. We then provide these solutions through services like smarter website, smarter mobile app, smarter web applications and sales and marketing automation.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…previous solutions were perceived as out of reach and difficult to implement by Small-to-Medium Enterprises. Existing solutions were easily accessible by larger enterprises. Enterprise Monkey modulated these solutions and made them simple and easily accessible for SMEs.

Its various benefits to the customer/end-user include…

…cost and time saving, and improved revenues. We automate business processes to help businesses reduce their operational costs and increase productivity and profitability.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…no other service provider. We have introduced automation, optimisation and intelligence solutions to Small-to-Medium enterprises while most other solution providers are catering to Large enterprises. Earlier these solutions were expensive and out of reach for Small-to-Medium enterprises. We are helping businesses to ride the digital disruption wave and the solution is unique in terms of its approach and implementation.

Its predecessors/competitors include…

…online tools that can be used for the improvement of business productivity. Our solutions are holistic whereas tools only provide partial solutions to business problems. We look at the larger picture and then provide innovative end-to-end solutions.

5. TARGET MARKET

It is made for…

…Startups, Small-to-Medium enterprises and Not-for-Profits.
Our solutions cater to professional service organisations, manufacturing businesses, retail businesses, industry associations, schools and educational institutions, law firms and community organisations.
Any business or organisation with the ambition to grow and evolve can benefit from our solutions.

It is available for sale through…

…our website and social media channels. We sell our solutions directly to our clients. We provide one-on-one consultation as well as implementation for our clients, and once the customer comes on-board, we provide a team to work on the project.

Our marketing strategy is to…

…reach out to our target audience, engage with them, capture their contact details and then convert them into our customers.
We market our services through various channels such as website, social media pages, blogs, events and conferences, and workshops. We produce educative content to help our target audience. We also conduct free workshops to spread awareness about our services.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: 150 Percent – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

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