“Marketing is no longer about the stuff that you make, but about the stories you tell.”
— Seth Godin
For the most part, we Australians huddle in and around our eastern seaboard cities, with healthy respect for the harsh realities inland. But there’s more to Australia’s tech sector than MBA-educated entrepreneurs and wealthy investors in Sydney and Melbourne. As globalisation levels the international playing field, so the performance gap between urban elites and regional innovators narrows.
![What can an entrepreneur learn from an over zealous hamster? [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/04/Hamster.jpg)
Go on! Bite off more than you can chew, then work out what the hell you’re going to do. It’s the entrepreneurial way! Sure, it might be uncomfortable for a bit, but then, you’ll sort it all out. So go on, what’s stopping you? Take the leap, bit off more than you can chew. Or…
In an attempt to determine how great thinkers achieve their great outcomes, British marketing consultant Simon Sinek believes that he has stumbled upon a simple method to codify the way innovators think. He calls it the Golden Circle. In this presentation from TEDx Puget Sound, Sinek shows why it pays to be cynical.
The next time you interrupt a face-to-face conversation to tweet your own witty repartee… The next time a friend actually stops liking your Facebook fan-page because you bumped them from the FourSquare mayorship of the pet-grooming store… The next time you spend your Friday afternoon watching YouTube clips instead of catching up with friends… reflect on the lessons you learned in this video.
There isn’t just satisfaction and dissatisfaction, there’s non-satisfaction and non-dissatisfaction too. It’s important to know the difference. I did some research once on bank customers and found out that they weren’t hoping for satisfaction, just no dissatisfaction. And it really made me think.
Like most would-be web-entrepreneurs, we discovered very early on that the ‘Fields of Dreams’ approach to web development is, unsurprisingly, flawed (i.e. ‘if you build it, they will NOT come’). If building a profitable (or even sustainable) website were that easy, every web developer would be too busy swimming in their personal Jacuzzis of cash to apply their web-developing expertise to the many projects of small business owners and marketing professionals.
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