The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
This innovation initially came to life when…
A bright idea in response to a customer’s need to analyse multi-dimensional data led to the development of a new type of business intelligence (BI) software by QlikTech in Sweden in 1993. They called this new software QlikView because it provided a point-and-click simple way to view data. QlikView is now a global phenomenon and delivered to Australia by Inside Info since 2003. The founders of Inside Info could see that the time, cost and complexity of traditional BI software was underwhelming. They chose to change this, developing QlikView applications that greatly simplify how businesses measure and analyse business performance.
WHAT & HOW
The purpose of this innovation is to…
…simplify business analysis, delivering value fast for better business decisions. BI software traditionally is expensive, takes months and is complex. Inside Info provides self-serve analysis of performance in dashboards that are simple to use, powerful and delivering value in weeks.
It does this by…
…allowing users freedom to explore related information for better insight and answers using its unique patented, in-memory association technology (AQL). QlikView builds and maintains a non-relational, associative database residing in a computer’s RAM that’s immediately available offline down to source transactions, from multiple systems. Metrics calculated ‘on the fly’ as the user performs ad hoc, point-and-click analysis.
PURPOSE & BENEFITS
This innovation improves on what came before because…
…you can produce powerful applications that enable data analysis far quicker and more widely used than you can with the traditional approach. Previously you ended up with a complex solution used by technical specialists or a one-dimensional report. Traditional BI applications are complex, restrictive, typically take months to deploy (avg. 5 months – IDC), are expensive and require specialised expertise.
Its various benefits to the customer/end-user include…
…its ease of use <30 mins training, fast time to value -3 weeks, modified in minutes, avg ROI of 186% & 53% lower TCO than alternatives, leads in satsifaction (IDC), interactively analyse billions of records in seconds & easily scales.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…traditional BI applications based on OLAP hypercubes or one-dimensional formatted reporting. OLAP limits users to a few dimensions to analyse; these must be pre-defined in development over many months with redefinition time-consuming. The user interface is complicated for non-IT people and doesn’t cater for evolving business analysis needs. QlikView provides freedom to explore data in any way the user chooses.
Its predecessors/competitors include…
…no-one in the in-memory analytics space. QlikView is the global leader in in-memory business analysis, recognised by IDC for the last three years as the fastest growing BI software. Traditional BI players include SAP/Business Objects, IBM/Cognos, Oracle/Hyperion, Microstrategy and SAS.
TARGET MARKET
It is made for…
…anyone that wants better visibility of business performance. Inside Info targets medium to large organisations in Australia delivering business analysis solutions to the manufacturing, wholesale, pharmaceutical, health, logistics & retail industries, across sales, marketing, operational, management and finance disciplines. We only focus on industries and areas we know well. We believe this is a key determinant of successfully implementing a BI solution. Inside Info is Australia’s largest QlikView provider with over 100 direct clients including Amcor, Mars, Manassen Foods, Schering Plough, CS Energy, FoodWorks and Gazal. Globally QlikView is used by over 2,000,000 people.
DISTRIBUTION STRATEGY
It is available for sale through…
…Inside Info as the Master Reseller of QlikView business intelligence solutions in Australia. Having launched QlikView to Australia in 2003, we sell, support and deliver QlikView business intelligence solutions nationally to help businesses make decisions with speed and certainty.
Our marketing strategy is to…
…create and deliver uncomplicated and unbeatable customer experiences. We have a completely transparent marketing and sales approach such as a free, fully functional product download from www.insideinfo.com.au. We use a variety of promotional tools to reach our audience like PR, direct marketing, online and word of mouth. We find our customers are our biggest advocates.
SUPPORTING IMAGES AND/OR VIDEO
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To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.
