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Winning with lazy marketing [PODCAST]


PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity.

This week, Dom and Pete discuss Lazy Marketing – not making the effort to send targeted, quality messages, or using technology to blast out marketing because it’s “free”, rather than using appropriate technology to enhance the message.

Dom talks about reasons to sticking to your core business and its benefits

Action Step: Take stock of your current marketing, and make sure that you are not being lazy, either with your use of technology or your targeting. If this was 15 years ago, how would you achieve the same thing? Would it make you think more about targeting and content if it cost more to distribute and deliver?

Tech Tip: Take a look at the services mentioned and see if there’s a way you can use them creatively to contact prospects and customers and stand out from your competitors

Read it now.

http://www.preneurmedia.tv/moocards – MOO cards – Creative Business Stationery (Custom-printed cards in small numbers)
https://www.sendoutcards.com/7daytrial/ – Send Out Cards – Personalized greetings cards

The Power of Storytelling – James Holtje
How to Win Friends and Influence People – Dale Carnegie
The Ultimate Sales Letter – Dan Kennedy

PreneurCast Episodes:
These previous episodes are talked about in today’s show. Go back and listen, if you missed them.
PreneurCast Episode 45 – Networking for Business
PreneurCast Episode 48 – Marketing Nouns and Marketing Verbs

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