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Identifying your prospects and customers [PODCAST]


PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity.

Pete talks to Dom about Marketing Nouns vs. Marketing Verbs – two ways to identify prospects and customers and to focus your marketing. By thinking about verbs (actions and states of being) as well as nouns (names), you can target your marketing even more.

Pete talks to Dom about ways to identify your customers and how you can target your marketing more

Read it now.

Action Step: Think about the nouns that describe your customers and prospects, then think about the verbs that describe the different states and actions for those nouns, and see if you can focus some of your marketing on those verbs.

PreneurCast Episodes:
These previous episodes are talked about in today’s show. Go back and listen, if you missed them.
PreneurCast Episode 16 – The 7 Levers of Business

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