Home Articles Ollee, Australia’s pioneer local and ethical Business to Business marketplace launched

Ollee, Australia’s pioneer local and ethical Business to Business marketplace launched


Australia’s first local and ethical B2B marketplace, Ollee, is here and set to change the way retailers and businesses source green products.

Connecting purpose driven Australian brands with retailers and businesses Australia wide, Ollee makes it easier for buyers to find natural, organic, ethical and eco-friendly products that a growing number of their customers are seeking today.

A first of its kind, many brands have signed up already and onto the Ollee Marketplace platform, giving buyers access to many products at their fingertips, covering categories from food and drinks, health and beauty, home and lifestyle, kids, pets, fashion and jewelry, cards, gifts and more.

What are the Ollee founders perceptions?

“We’ve seen the world shift in the past 12 months and so has the way buyers want to interact with suppliers and brands. Buyers are looking for streamlined systems to source new products and restock existing ones”, says Sandy Abram, co-founder of Ollee.

“Buyers want more one-stop shops, choice, control and convenience. A digital platform gives them flexibility to place orders with multiple suppliers when they want, how they want and with the speed and efficiency that helps them save time and money.”

Research recently conducted by McKinsey & Company shows that more than three quarters of buyers and sellers now prefer digital self-serve and remote human interaction over face-to-face interactions.

Digital platforms have made it easier for buyers to place orders, access information and access the products and services they need in a convenient way and at a speed that enables them to stay ahead of the market.

And similar to what we’ve experienced in the B2C environment, McKinsey’s recent survey shows that when making a purchase, buyers rate digital channels approximately twice as important now as they were a year ago.

What are the benefits of Ollee

“Many B2B buyers say they want to self-serve. They’re comfortable using digital platforms and technology in a sales and ordering capacity and prefer working with suppliers that provide a strong and professional digital experience over brands that don’t,” says Sandy.

For brands, Ollee creates a vibrant new sales channel, provides brands with access to a greater volume of traffic, enables them to reach new customers and audiences and take advantage of the global trend in B2B Marketplace ordering.

Furthermore, digital excellence has shown to build customer loyalty, with B2B buyers viewing strong digital capabilities just as important as a professional in-store salesperson.

The future is digital, green and eco conscious. Whilst the pandemic has disrupted sales, marketing, advertising and more and accelerated the shift to digital sales, these patterns are here to stay, grow and dominate.

And when it comes to the three things buyers’ value most, speed, transparency, and expertise, Ollee puts a big green tick in every box.

Ollee is a wholesale trading platform connecting purpose driven brands with retailers and businesses in Australia. Ollee’s goal is to change the face of retail by helping Australian brands grow and by making it easier for retailers and businesses find and access the natural, organic, ethical and eco-friendly products more consumers are looking for today.

Sandy Abram has been flying the organic, ethical and sustainable flag for over 15 years. AusMumpreneur, two times Top 50 People in Ecommerce and Women2Watch Business disruptor, a Top 50 Small Business Leader and Al Gore Climate Reality leader.

Sandy Abram

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