Home Articles Health & lifestyle startup Sundose, raises US$6 million in Series A funding...

Health & lifestyle startup Sundose, raises US$6 million in Series A funding round.


Sundose has raised a US$6m series A funding round led by DX Ventures  and Atmos Ventures, alongside other investors including Investible Club, Polipo Ventures, Aria.

Sundose is a leading European D2C ecommerce platform for home-delivered personalized supplements.

The company started operations in Poland in 2017, where it has rapidly gained customer traction, and in 2020 entered both the German and UK markets. Consumers spend about US$140 billion annually on supplements, and it’s estimated that the global supplement industry will grow to US$230 billion by 2027.

What does Sundose do?

Sundose meets the increasing demand of consumers, replacing outdated fixed-formulation supplements in favour of dynamic formulations that can be regularly adjusted, based on an individual’s lifestyle, life stage and evolving medical history.

Michał Gołkiewicz, co-founder of Sundose says that their mission is to provide customers with the unique supplement formulation that completely matches their individual needs.

This is achieved through proprietary personalization engine, which tailors the ideal combination of nutrients for each customer based on the latest nutritional research.

The finished product is a daily sachet with a unique nutrient mix from our selection of over 40 vitamins, minerals, essential fatty acids, probiotics and adaptogens. Sundose can, quite literally, offer billions of unique end products to our customers.

Sundose has advanced formulation capacity which revolutionises the supplement industry.

The product personalization and digitization, combined with deep diagnostic data are not only drivers of the business, but factors that will increasingly shape the supplement market long into the future.

What do the stakeholders say?

Tomasz Styk, co-founder of Sundose said, “As an exclusively digital company, we are able to offer a level of personalization that is simply not possible in the physical retail world. We believe that in the near future, individualized supplementation will become as common as personalized diets, workouts or treatments.”

Brendon Blacker, Partner at DX Ventures says that they are excited to be participating in Sundose’s series A funding round. Sundose is revolutionising the way European consumers purchase and consume dietary supplements, with all of the potential health benefits that come with that.

The Sundose team has a clear vision to transform the experience of taking supplements and a track record of innovation to be able to deliver on that vision.

The US$6m raised in the series A round will allow Sundose to further develop its personalization engine, scale production and expand its operations to serve customers in more European markets.

Michał Gołkiewicz and Tomasz Styk

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