The Alt Saints, a purpose-driven group of food brands on a mission to protect the world’s animals, plant life, native jungles and rainforests, insects and seas and oceans, has launched an equity crowdfunding campaign with Birchal to raise up to $1million to accelerate the global shift towards conscious consumerism.
Developed by serial entrepreneur Charbel Zeaiter, founder of Academy Xi and the award-winning Moose General Store, The Alt Saints encompasses four food sub-brands inspired by unique patron saints characters.
Each brand has its own high-margin food category – ‘Saint Frankie’ (Cereals), ‘Saint Dottie’ (Donuts), ‘Saint Buzz’ (Salad and Juice) and ‘Saint Estelle’ (Ice-cream) – and collectively shares 10 percent of revenue with organisations actively working to solve complicated ecological challenges.
Where will the funds be mainly directed to?
The focus of The Alt Saint’s Birchal campaign will be to expand Saint Frankie, a natural breakfast food company that produces quality, plant-based items, including muesli and granola, alternative milks and ready to drink (R2D) coffee, and help save critically endangered animals from extinction along the way.
Founder and creator of The Alt Saints and Saint Frankie, Charbel Zeaiter, said: “Our environment and all the living things that inhabit our planet are under threat, and we have no how-to handbook to navigate these challenges.
With The Alt Saint’s clear, intentional purpose to make the world a better place, we are uniquely positioned to lead other companies into a space of genuine corporate social responsibility.
“On the spectrum between activism and social media slacktivism, there is a large available space for people to display their activism through their purchasing habits.
The aim with our products is to encourage consumers to take that step closer, and by doing so make a real, positive impact on the world around them,” Mr Zeaiter continued.
According to research from Finder’s Consumer Sentiment Tracker, Australian generations are becoming more aware of the trend towards conscious consumerism and sustainability with 55 per cent of Gen Z believing a company’s social and environmental efforts are ‘extremely’ or ‘very important’ when considering whether to purchase a product.
Millennials weren’t far behind at 48 per cent.
Mr Zeaiter commented he is confident that by taking a design-led, purpose-driven approach to quality, popular food, The Alt Saints will be poised for rapid, manageable growth in the local market.
As part of its commitment to the triple bottom-line: ‘People, Planet and Prosperity’, The Alt Saints is in the process of securing B-Corp status, will actively employ people who are in a position of disadvantage, including refugees, migrants, women in crisis and people living with a disability.
It will also give back to early stage startups that are using emerging technologies, such as artificial intelligence and blockchain, in their quest to fight wildlife crime.