Home Cool Company Awards 2012 Meet Yellowfin, Anthill 2012 Cool Company Award Winner

Meet Yellowfin, Anthill 2012 Cool Company Award Winner [Global Growth Category]


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What are the Anthill Cool Company Awards?

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.

Yellowfin [WINNER]

Company: Yellowfin
Website: yellowfinbi.com
State: VIC
Category: Global Growth

Yellowfin may have started as the little fish in the big pond of business intelligence. Now, it’s looking like no ocean is too large.

Performance analysis and data crunching have top relevance with businesses who want to maximise their client and consumer bases. Yet what Yellowfin founders Glen Rabie and Justin Hewitt saw as a missing element in traditional BI tools was, simply, a worthwhile experience to go with the data. In other words, why not make it more compelling?

Yellowfin’s solution — a SMART 100 innovation this year — is a single integrated platform that brings all the tools into one place. With its diverse measurements of revenues and demographics, the platform features more charts, graphs and data clusters than you can shake a stick at…or a slide rule.

Still, a product is only as good as its sales, and with BI, global is the only real way to grow — which is where that pond comes in. And Yellowfin is making a splash well beyond Australian shores, counting a partnership network of more than 150 organisations in over 40 countries. You may have heard of some of its clients: Honda, Xerox, SoftBank…and those are just in the last 12 months. Headquartered in Melbourne, Yellowfin also has opened regional offices in the United States, Japan, Brazil and the Philippines. To put an exclamation point on the stats, a full 60% of Yellowfin’s revenues are from overseas.

What keeps this Australian company on such good multinational footing? Maybe it has something to do with Rabie’s pronouncement: “We’re not corporate big dog bastards.” Instead of aggressively pursuing financial gains, the company meets its partners halfway and considers feedback when planning future releases. And the team has learnt the hard way that signing contracts with resellers isn’t all it takes to generate sales. “We understand that providing our partners with ongoing and dedicated marketing, sales and product support is the key to successful, profitable partnerships,” they wrote in their Cool Company application.

So just how cool are you guys? Yellowfin’s answer: “We’re so cool we don’t even care if we win this award.” We’re thinking of filing that piece of data under ‘Reverse psychology, much?’

Yellowfin Overview


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