Home Cool Company Awards 2012 Meet Tweaky, Anthill 2012 Cool Company Award Winner

Meet Tweaky, Anthill 2012 Cool Company Award Winner [Online Business Category]


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What are the Anthill Cool Company Awards?

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.

Tweaky [WINNER]

Company: Tweaky
Website: www.tweaky.com
State: VIC
Category: Online Business

Change is good.  As we all know, small tweaks can make big differences.The smallest change (like dropping the “the” from “thefacebook” as they explained in that really somber movie with the groovy soundtrack) can have a huge effect on a business. Tweaky is making our cool list for making it a whole lot easier to make small changes and get your website updated.

Tweaky is a marketplace for website customisation. It harnesses a ‘crowd’ of freelance developers who are available to make small tweaks for SME websites for a small fee. Tweaks may range from installing a new company logo, adding an email subscription form, reducing the size of the footer, or embedding social media sharing links. If your company has already outsourced the design of your website, Tweaky is there to help you make those inevitable, subtle tweaks as needed.

Launched earlier this year in Melbourne by Ned Dwyer and PJ Murray, Tweaky is really all about connecting its customers with its stable of qualified developers. The company exists to address the sometime painful need to make small changes to a website. Tweaky’s model is transparent, too. Before any project is started, a project manager works with the client to make sure that the project outcomes are very clear, and that the upfront price is the fixed, final price.

Tweaky is also cultivating an interesting internal culture. The team members have all committed to a pact that they will not consume any booze until the business is profitable. The exercise, according to the company, is neither a statement about teetotalling, nor an ultra conservative precedent. Instead, the company says that the entire crew is looking forward to achieving its profit goals – at which time, the libations are free to flow for those who would like to hop off the wagon.

Tweaky is helping small business owners save money over the other option – paying exorbitant fees to local web developers. The company founders say that they are always focused on growing the business through the way the company serves its customers. Still new, but brilliantly ambitious, Tweaky is a cool new company to watch, as there’s may be the model of tech service firms to come.


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