Home Cool Company Awards 2011 Meet Stuck On You, Anthill 2011 Cool Company Award Winner

Meet Stuck On You, Anthill 2011 Cool Company Award Winner [Online Business Category]


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What are the Anthill Cool Company Awards?

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.

Stuck On You wins Online Business Award

Company: Stuck On You
Website: stuckonyou.com.au/
State: VIC
Category: Online Business

When the folks at Stuck On You, the online (and worldwide) storefront for kids labels, are asked how they are making the world a better place, they offer a brief, punchy answer:

Ever seen a frustrated parent?

Children forget stuff. They leave jackets at school. They accidentally switch lunchboxes with friends, or (ew) drink out of a buddy’s cup.

Stuck On You doesn’t profess to put an end to all these violations by our beloved small fry. But their smartly designed products are a step in the right direction.

In addition to labels for children’s stuff, Stuck On You offers personalised stationery and invitations, labels, embroidery, towels, bottles and cups. It offers gift ideas, gift vouchers and Christmas merchandise. It’s a long list.

If this sounds like a familiar niche, don’t worry — Stuck On You has heard that for a long time. The business was launched way back in 1995 in the back room of founder Carrie Felton. She designed some labels for her oldest son. The labels caught the attention of friends and Felton, an entrepreneur at heart, saw an opportunity.

Today, Stuck On You’s online storefront operates in the United States, Canada, Asia, Japan, South America and Europe. And though it can’t prevent copycats from springing up everywhere, Stuck On You battles back with high quality, customer service and customer loyalty.

The websites feature a WYSIWIG product creator that allows buyers to select styles and background and enter text so they know what their to-do list or family planner will look like.

“We make the coolest kids labels and gifts, make life easy for busy parents and have unsurpassed quality. But the inside information is that we’re a mix of fabulous creatives and inner geeks,” the Stuck On You team says. “Our technology has changed the game and we are relentless in our pursuit for new products and equipment. All this from a little company originally set up by a mum in the back room of her house, which has now grown to employ a significant staff and lead the world in the production of personalised products.

“Oh, and we manufacture in Australia, too. How cool is that?”


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