Home Cool Company Awards 2011 Meet LX Design House, Anthill 2011 Cool Company Award Winner

Meet LX Design House, Anthill 2011 Cool Company Award Winner [Innovation Categories]


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What are the Anthill Cool Company Awards?

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.

LX Design House wins AusIndustry Innovation Award

Company: LX Design House
State: NSW
Category: AusIndustry Innovation Award

LX Design House is an electronics design consultancy founded by Simon Blyth in 2006. Based in the Sydney suburb of Eveleigh, it’s run by a small, nimble group of engineers who enjoy a good challenge. And what better challenge might one tackle than (cue Hammond organ) the mystery of mind control.

LX Design House is working on a system that uses a electroencephagraphic headset to “read” brain impulses and translate them to actions or movements by an electronic device, such as a television or a robot. LX certainly isn’t the first to work on mind-command product development, but its engineers feel their approach is among the most marketable.

“It could be used for controlling anything from light switches to wheelchairs, and is more consumer-friendly than existing solutions that use electrodes,” the LX team writes. “Imagine a quadriplegic who would be able to perform everyday activities through the use of such a system.”

LX Design House worked with another Australian company, Emotiv, to develop and certify the EEG headset. They companies together developed a demonstration in which an operator makes a little robot scoot around and extend a camera-mounted arm with brain concentration and slight facial movements. The demo has been a jaw-dropping hit at trade shows and was featured on Yahoo!7’s “Sunrise” show.

Let’s step away from mind control for a moment and note that LX Design House has other projects and clients, along with a administration and staff who know how to let their hair down. One day, the staff was guided outside for a “meeting,” only to be herded into buses and off to a round of go-karting, followed by dinner and a night in the city. Another time, everyone went bowling decked out in ’80s-era clothes, followed by another evening on the town — still in the old outfits.

The mind-control project is at early stage. Soon, it intends to target possible early adopters with online marketing. From that point, who knows? Flight systems? Biomedicine? Bomb squads? The mind boggles.

Mind-controlled robot


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