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What are the Anthill Cool Company Awards?

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.

The Messenger Group

Company: The Messenger Group
Website: themessengergroup.com.au
State: NSW
Category: Micro Business

Every now and then, we stumble upon a true original. The Messenger Group is just such a business.

The Messenger Group was started in 2001 by (drum roll please!) Lisa Messenger. The fatefully named CEO had decided to write a book and donate the proceeds. Realising a shortcoming in the Australian publishing offerings, Messenger found a way to fuse corporate sponsorship and publishing, ultimately getting her book funded.

What do they, uh, do exactly, you ask? Good question.

What The Messenger Group does is pretty remarkable. The company facilitates opportunities to form strategic alliances between non-competing businesses in order to publish a custom book. That’s right – a good, old fashioned book, you know, one of those things that has been a marketing tool for everything from Gordon’s London Dry Gin to capitalism – and everything else, too.

The Messenger Group brings together a team of experts in the fields of design, marketing, and writing. The team works to produce an amazing book that goes beyond client expectations. The process is project managed from conceptualisation to production.

While you might think that a company publishing books might be cutting down lots of trees, the company’s CEO says otherwise:

“As publishers we send high quantities of books to print. We encourage all clients to select wood-free paper for their books as this paper is 100% recycled,” says Messenger.

“Furthermore we limit use of air conditioning, all staff walk to and from work most days and we recycle all papers, cardboard and bottles produced by the office. We are all very aware of the importance of reducing our footprint as a company and work toward this each and every day.”

Oh, and The Messenger Group is challenging both the marketing and the publishing industries by being different – and we all know that different equates to cool.

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