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What are the Anthill Cool Company Awards?
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.
finder.com.au [FINALIST, Global Growth Award]
Company: finder.com.au
Website: finder.com.au
State: NSW
Category: Global Growth
finder.com.au is an educational portal dedicated to teaching people about financial products, offering advice and helping users save money by choosing which product is right for them.
The site is frequented by adults of every age group who want to find better financial products across credit cards, savings accounts, life or travel insurance, home loans, personal loans, shopping deals and more.
Coming through is a younger audience utilising the online shopping coupon codes comparison, internet TV and as well as a relatively younger market using their market-leading mobile phone comparison, which is set to launch by early November 2015.
With the best tools, calculators and search functionality, the user -friendly and completely free finder.com.au compares more products than any of their competitors and writes more content including guides and product reviews, now reaching a global audience beyond Australia, in the US, UK and NZ.
finder.com.au is cool because they help people save their hard earned cash, simple. Plus, they play bubble soccer (google it) to get their creative juices flowing.
They also stay cool under pressure
Working solely in the online space, finder.com.au relies heavily on traffic from Google searches to bring people to its comparison pages so back in the day they created pages that were optimised to produce positive signals in Google’s eyes, even if they weren’t genuinely helpful to readers.
In 2008, finder.com.au was heavily penalised for these pages and lost 80 per cent of its traffic overnight – some pages that were in first position in Google were now on page 7 or 8. The only way to sustainably recover from this ordeal was to remove those spammy pages, and create content that helped their audience more.
Rather than keep this a secret, co-founder Fred Schebesta decided to amplify awareness of the event in an effort to show that not only was finder.com.au actively working on providing better material to its readers, it was a company that was unashamed to come clean when timely.
“While we’ve needed to re-invent the way we deliver content to our readers, we have never been in question as a company nor hosted information which was inherently misleading or deceptive,” they told us.
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