Business people love to use jargon, but what exactly does it mean to do a “flip-up”? Not to be confused with “two-up”, our national game of chance, it refers to the migration of a company’s corporate structure to a foreign jurisdiction. This new game is more complex, and less likely to instill feelings of patriotism. And thankfully, if played strategically, it doesn’t need to be a gamble either.
With the recent strong gains on the NASDAQ and signs of a US recovery, it would appear that flip-ups are again on Australian company agendas.
But while the term is simple, the process can be daunting. Before being swept away by the allure of foreign wealth, Australian companies would be well advised to consider the suitability of this migration process as it applies their own business structure and goals.
COMMON REASONS TO FLIP-UP
- Fundraising/Foreign Investment – It is a widely held view that investors from outside Australia, and particularly US investors, will be more inclined to invest in a company if they are able to invest in a type of entity (i.e. a US corporation) that they are familiar with. As a result, a flip-up restructure can assist company efforts to raise funds from foreign investors, including strategic alliance partners, by enabling them to offer those investors equity interests in a US entity;
- Potential Sale/Listing – Given the larger size of many foreign capital markets, it is more advantageous for some companies to seek a trade sale or pursue a listing outside of Australia. For Australian companies with sales operations and alliance partners already in the US, having the operating and legal structure all within the same jurisdiction dramatically enhances that company’s ability to market itself and encourage a trade sale or listing;
- Market for Products/Services – It makes sense to have corporate headquarters in a market where sales are most likely to take place. It is also often easier for the management of the new entity to enter into contractual relationships with foreign partners and customers if there are no jurisdictional legal hurdles to overcome;
- Adoption of Industry Standard Option Plan – If a company is trying to attract and retain experienced executives from a target geographic market, it can be extremely beneficial if the board is able to offer those individuals stock options in an industry standard option plan that they are familiar with.



![Five essential things to get right if you want to raise capital, with Bryan Vadas [FREE CHEAT SHEET]](https://anthillonline.com/wp-content/uploads/2015/08/vadas-3d-cover-01--300x194.png)
![How To Grow Your Business and Profits with Jason Cunningham [CHEAT SHEET]](https://anthillonline.com/wp-content/uploads/2015/07/Cunningham-100x75.png)
![The Ultimate Social Media Almanac with James Tuckerman [Cheat Sheet]](https://anthillonline.com/wp-content/uploads/2015/11/Screen-Shot-2015-11-26-at-11.24.55-100x75.png)
![Three easy wins when using LinkedIn with David Hobson [FREE REPORT]](https://anthillonline.com/wp-content/uploads/2015/08/3quick-wins-100x75.png)
![How did Sean Clark build a $300 million turnover company from a $500 AdWords investment? [CHEAT SHEET]](https://anthillonline.com/wp-content/uploads/2016/03/SEAN-CLARK-cheatsheet-NSFU-02.pdf-Box-2016-03-16-14-43-21-100x75.png)
![How to zig when everyone else is zagging, with Julio De Laffitte [CHEAT SHEET]](https://anthillonline.com/wp-content/uploads/2015/08/Capture2-100x75.jpg)
![Some of the worst business ideas ever – please don’t follow in their footsteps [VIDEO]](https://anthillonline.com/wp-content/uploads/2016/07/bad-decision-300x350.jpg)
![Maybe this is the best Christmas ad of all time? [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/11/Sainsburys-300x350.jpg)
![Dedication, inspiration and a lot of LEGO bricks [VIDEO]](https://anthillonline.com/wp-content/uploads/2015/02/legoart.jpg)
![We’re no strangers to love. You know the rules and so do I. And those rules apply to creating internet memes [VIDEO]](https://anthillonline.com/wp-content/uploads/2012/09/rickastley.jpg)
![How to predict the next YouTube trend: proven with math, logic and bits of string [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/04/AllConnected-300x350.jpg)
![Learn how to generate more leads in one month than most competitors would in one year! [FREE REPORT]](https://anthillonline.com/wp-content/uploads/2015/08/Capture4-300x194.jpg)
![Ever considered crowdfunding? [FREE REPORT]](https://anthillonline.com/wp-content/uploads/2017/03/liz-wald-100x75.png)
![Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]](https://anthillonline.com/wp-content/uploads/2015/08/Capture3-100x75.jpg)
![How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]](https://anthillonline.com/wp-content/uploads/2015/07/Screen-Shot-2015-11-26-at-15.52.30-100x75.png)
![New Zealand’s Xero eyes US IPO, further disruption as subscribers increase [INFOGRAPHIC]](https://anthillonline.com/wp-content/uploads/2014/07/sruuuuujana-212x194.png)
![Ever wonder if your ‘content marketing’ is really just crap? You gotta see this! [INFOGRAPHIC]](https://anthillonline.com/wp-content/uploads/2014/08/content-100x75.jpg)
![7 Business Lessons From Game of Thrones [INFOGRAPHIC]](https://anthillonline.com/wp-content/uploads/2014/10/infographic-games-of-thrones-041-100x75.jpg)
![How to build your own Media Empire… In seven steps with Nathan Chan [INFOGRAPHIC]](https://anthillonline.com/wp-content/uploads/2014/10/Nathan-Chan-Infographic-e1413419529176-100x75.jpg)
![5 Business Lessons From Tinder [INFOGRAPHIC]](https://anthillonline.com/wp-content/uploads/2014/10/Tinder-Elegant-Infographic-100x75.jpg)



