This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
…LawAdvisor founder Brennan Ong realised how technology could democratise access to legal services. When Brennan’s aunt unfairly lost her job, she had no idea what her rights were or how to pursue legal remedy. She turned to Brennan, who found her an employment lawyer, and she eventually won her unfair dismissal case. It’s stories like these that guide LawAdvisor’s founding mission – to make the law more accessible by creating technology that makes it as easy as possible for lawyers to work together, and with their clients.
2. WHAT & HOW
The purpose of this innovation is to…
…connect legal professionals and everyday people to improve access to justice in Australia, and eventually worldwide.
It does this by…
…providing a cloud-based legal ecosystem in one place. It’s built with clients in mind and allows consumers to receive free legal information from lawyers and hire the lawyer that best suits their needs. It also allows the lawyers to manage their firms through tools like case management, billing, tendering, document collaboration, CRM, and case management.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…before LawAdvisor understanding your legal rights required obtaining costly professional advice. LawAdvisor’s ‘QandA’ feature enables individuals to get free, basic legal information from lawyers, to better inform their legal decisions. The subsequent ‘Get-a-Quote’ feature makes it easy to receive a range of quotes, ensuring consumers are able to choose a lawyer in the price range that best suits their needs.
Its various benefits to the customer/end-user include…
…connecting everyday people to legal advice that previously seemed inaccessible or out of reach. The LawAdvisor platform bridges this disconnect, benefitting customers with access to justice and lawyers with the ability to service the community.
4. COMPETITIVE LANDSCAPE
Its predecessors/competitors include…
LegalZoom, Avvo, LawTrades, and Rocket Lawyer.
5. TARGET MARKET
It is made for…
…ordinary Australians that have been systematically prevented from accessing legal remedy. According to research by the Law and Justice Foundation of NSW, over 8,000,000 people have a legal problem every year, but just 16% see a lawyer. Reasons include stress, perceived cost, uncertainty if it is a legal matter, or quite simply not knowing what or how to approach it. Other reasons have included issues with remote location, unclear paths to resolution, challenges to access a lawyer for responses, or inconvenient operating hours. LawAdvisor creates solutions and pathways to answer all of these concerns to open a path for justice.
It is available for sale through…
our website – www.lawadvisor.com. It’s free for lawyers to create profiles and for clients to ask basic legal questions, find quotes from lawyers, or read articles on their required topic.
Our marketing strategy is to…
…focus on inbound strategies to drive growth and awareness of a burgeoning community and platform that is more accessible to the everyday person needing justice and opens new business avenues for legal professionals. Key channels and tactics are via content marketing and social media, optimised with PR outreach and building towards communal events, automation and strategic partnerships.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
