This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
…a blind boy who was struggling to browse the youtube.com online. In his frustrations he expressed why couldn’t the Web be simpler and catered for his needs. In other words the suggestion was have the Web instantly catered for his needs. The father who was an Engineer, and also disabled himself was inspired by his blind son (who shares his condition) and embarked on the journey to completely understand the problem of Accessibility. And the journey to make the web appear on a user-by-user basis was founded.
2. WHAT & HOW
The purpose of this innovation is to…
…change any website to appear on a user-by-user basis putting the power of preferences, control and personalisation into the web. Solving the problem of accessibility.
It does this by…
…intercepting all web communications and then remodeling the web on a user-by-user basis. Hueyify contains a learning engine which is based on our patent-applied-for which has the ability to measure user preferences in a seamless and transparent way.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…accessibility is based on a generalisation – even if we meet the standards it still excludes out a wide range of people. Hueyify instantly transforms the web on a user-by-user bases factoring in preferences and needs for each individual. Everyone has different ideas to what works well and preferences. Also Hueyify has the ability to build real metrics on preferences.
Its various benefits to the customer/end-user include…
…websites are tailored on a user-by-user basis where the way we interact and use the web is aligned with us, completely accessible and making the web inclusive for those aged and disabled.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…the current market traction is based on accessibility standards and guides. Producing web with a single target market in mind or segmented.
Its predecessors/competitors include…
Accessibility standards
5. TARGET MARKET
It is made for…
There are 2.2M people with disabilities in Australia and 6M of the aging population online in Australia. Worldwide the numbers increase to 540M disabled people and 876M aging population online.
It is available for sale through…
…available on Windows and mobile devices.
Our marketing strategy is to…
…Freemium to try, subscription for more value added. As well as business solutions, metric data information and SAAS
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
