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MotionMaster Analytics [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

A dragonboat coach and paddler discovered they could analyse the performance of a team by measuring the movement of the dragonboat, providing performance analysis. They then found that this was transferable to other water craft such as rowing boats, canoes, kayaks, etc.

2. WHAT & HOW

The purpose of this innovation is to…

…provide a cloud based analytics platform for water sports athletes to perform their own performance analysis, or for a larger club/organisation to allow coaches to manage the performance of multiple athletes.

It does this by…

…allowing athletes to use their smart phones to record their training and racing, uploading this data to our cloud based service for instant analysis and feedback.

We provide a free smart phone based recording app for iPhone and Android devices as well as a cloud based analytics portal for file upload, processing and analysis via a freemium model.

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3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It is the most advanced rowing/paddling analytics system available anywhere. The product is easy to use, while providing workflow automation of data processing, and access to advanced analytics. It also has a social element to add the gamification concept to training and racing amongst other rowers/paddlers.

Its various benefits to the customer/end-user include…

Quality analytics of water sports is traditionally a cost prohibitive exercise. The software data analysis packages are also typically hard to use and/or aimed at sports scientists, hence missing the ease of use that would benefit most users.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…using custom built recording devices that cost a lot of money (over AUD $2,000). These systems were manually linked to desktop based software packages for data analysis by a select few coaches/staff/athletes.

Its predecessors/competitors include…

…manufacturers of dedicated recording devices such as Catapult, In2rowing, Nielsen-Kellerman.

5. TARGET MARKET

It is made for…

…athletes, coaches, sporting organisations. There are roughly one million competitive rowers world wide, and approximately 50,000 canoe/kayak/dragonboat paddlers world wide.

We aim to provide self analysis for individuals, remote and consolidated analysis for coaches, and talent identification and management for organisations.

It is available for sale through…

…the app stores.

Our marketing strategy is to…

…create a great product that our users love to use, promote it via Twitter and other social media outlets as well as via partners such as organisations and sports product suppliers.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.