Home Smart 100 2010 IntelBuild by The Siemsen Group (SMART 100)

IntelBuild by The Siemsen Group (SMART 100)


The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

This innovation initially came to life when…

Having worked on insurance claims as a carpenter, Brian Siemsen identified the need for a better way for insurers to conduct repairs. He was surprised at the attitude of tradespeople who would charge anything because it was an insurance job. He had heard of minor jobs taking as long as 180 days to complete. He believed these attitudes had developed due to the limited ability of insurers to monitor and quality control the repair work. So he set out to develop IntelBuild –- an online system that gives insurers the power to monitor each job, regardless of where it is.


The purpose of this innovation is to…

Give insurers the power to monitor the quality and time taken on each claim, thus ensuring they improve service standards, lower average claim costs, increase quality of work and reduce claims life cycles by up to 60 per cent.

It does this by…

Fully automating each step in the claims process. It takes the current 147 manual-based steps in the claims process and condenses it to 60 automated steps ensuring the shortest life cycles in the industry. It also provides insurers with real-time, accurate information about the status of a claim and allows them to analyse, diagnose, and interpret job performance data.


This innovation improves on what came before because…

It is the only fully automated system that streamlines each step in the insurance claims process. It cuts the current 147 manual-based steps in the claims process to 60 automated steps, saving an insurer time and money. No other system cuts the life of a claim by up to 60 per cent and provides such detailed reports.

Its various benefits to the customer/end-user include…

Benefits for the insurer include: Receive real time and accurate claims information; analyse and measure data on one particular claim or all claims received; increase in service standards; lower average claim costs; higher quality of work; reduction in claims life cycles.


In the past, this problem was solved by…

In the past, there was no effective way to reduce the claims life cycle. Previously, insurers manually processed all claims, which meant that some minor repair works took up to 180 days to complete. They had no control over the quality of repair work and no way to measure performance.

Its predecessors/competitors include…

The Siemsen Group competitors include the insurance builders Patersons Insurbuild, Johns Lyng, AJ Grant. The Siemsen Group stands out from this competition through its technology’s ability to cut claims life cycles, something the insurance companies have wanted for a long time.


It is made for…

Insurance companies, insurance brokers and loss adjustors throughout Australia.


It is available for sale through…

Directly through the Siemsen Group.

Our marketing strategy is to…

As part of our marketing strategy to promote IntelBuild, we will undertake:

1. Official IntelBuild “launch” party to all insurance companies, brokers, and loss adjustors

2. Direct Mail

3.Advertising in all major industry magazines

4.Attending industry expos and providing live demonstrations

5. Press coverage in industry and general business media

6. Training days to current clients



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To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.