Home SMART 100 (2013) GiggedIn (NSW) – 2013 Anthill SMART 100

GiggedIn (NSW) – 2013 Anthill SMART 100


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This innovation came to life when…

Music lover Edwin Onggo realised that there were too many talented musicians out there that struggled to reach an audience that would appreciate them.


The purpose of this innovation is to…

Turn the live music industry on its head by supporting talented artists through a platform which helps guarantee a minimum amount of pre-sales for promoters and venues.

It does this by…

Empowering passionate music fans to pledge to buy tickets in support of artists and to help make events happen.


This innovation improves on what came before because…

Many event organisers and artists out there would rely on a good old-fashioned prayer and hope that enough fans would turn up to their shows.

This sucks for artists because it means they play in front of a weak crowd, while promoters and venues put themselves in a position to potentially make a huge loss on the night.

The benefits to the customer/end-user include…

An incredibly more engaging way for artists to connect and reward their fans in order to book and ticket for shows. It also allows promoters to test new markets and ensure they always break even whilst venues sell more beer!


In the past, this problem was solved by…

No one! Ticketing for a show is great, but there’s a much greater need out there. Especially for some of the hard slogging muso’s that haven’t quite ‘made it’ yet.

Its predecessors/competitors include…

GiggedIn is an Australian market first so its main predecessor was a good old-fashioned prayer that enough people would turn up. Other competitors would include some of the other big bad corporate ticketing sites.


This innovation is made for…

Event organisers and artists. Whether you’re an up-and-coming band, promoter, agent or venue — we’ll work with you to ensure the success of your gig.


It is available for sale through…

Our marketing strategy is to…

Work with talented Aussie artists in the short term and provide a platform for them to reach out and create meaningful connections with their fans to make gigs happen. We’re beginning to leverage a number of strategic partnerships as well and will continue fuelling growth through our social channels with a combination of paid media and inbound tactics.

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.