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Xcursion [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Running a school canoe expedition last year, I had several students with medical needs. It meant I was carrying action plans, emergency contacts, medication administration forms and a runsheet to record everything!

Paddling into land, the kids drenched my boat. All my paperwork, despite waterproofing, was soaked!

That night, whilst drying everything off around the fire, I realised I’d forgotten to give out a medication… It’d been smudged off the sheet!

It suddenly struck me that I needed something to provide reliable alerts and reminders so I’d never forget a medication again. Ironically it was the boy who drenched me!

The purpose of this innovation is to…

Xcursion is a mobile app that provides all the critical tools, information and reminders a teacher needs to help safely setup and run an excursion. It’s designed as a comprehensive support suite for managing any sort activity away from school.

It does this by…

When on an excursion, the app kicks off a range of subtle but important processes. It sends notifications when student medications are due and records when they were given. It records any sort of incident that requires the user to report back to school and it also pushes weather and fire warnings to help keep the user informed of dangers.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Xcursion improves upon what’s available because it dynamically activates emergency data in an efficient functional way to protect students and staff when away from school. It does this, firstly through preventative measures such as medication and environmental (weather) alerts, then subsequently, if an incident occurs, it steps the teacher through industry leading practices to safely resolve and report the incident.

Its various benefits to the customer/end-user include…

Key benefits include the ability to securely carry dynamic emergency data, which activates alerts, reminders and action plans and provides the highest possible duty of care for students when on an excursion. The app reports all details back to school.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

There are currently no comprehensive excursion risk management tools like this. Most excursions are still going out with paper printouts of medical summaries and lists for when medications are given. Reports are hand-written and often lack important details about an incident. Xcursion provides a range of tools and push notifications to ensure on a busy excursion, no details are overlooked.

Its predecessors/competitors include…

The main predecessor for Xcursion remains A4 printed forms, checklists or excel spreadsheets, loaded onto iPads.

Synergetic has developed Syn Mobile, which draws on student medical data, but this isn’t as dynamic, reactive, nor as comprehensive if an incident occurs.

5. TARGET MARKET

It is made for…

The primary target market for Xcursion is any school that takes their students on excursions. Be it down the street to the local art gallery, or on a multi-day trip into the wilderness, Xcursion provides the school with a comprehensive suite of dynamic risk management tools to protect their students and provide the best care possible.

Additional target customers include:

Outdoor education providers.
Community clubs that have trips away.
Nursing homes that take their residents out on trips.

Ultimately any organisation that is responsible for the pastoral and medical care of others, would significantly benefit from the Xcursion mobile app.

It is available for sale through…

The app will be available for download from the apple store and the android version is set to launch later in the year.

Details will always be updated through our website www.xcursion.com.au

Our marketing strategy is to…

We’re working directly with a number of key schools who have many different excursions every day of the week. We have worked closely with them to develop industry leading practices, which has led to some strong partnership opportunities with a number of large grouped schools.

Other channels include established links with healthcare and sports networks and an educational software provider.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.