Home Smart 100 2014 CueZero (NSW) – 2014 SMART 100

CueZero (NSW) – 2014 SMART 100


This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.


This innovation came to life when…

We were working with clients to help make sense of their staff survey data and found that the ability to make meaningful decisions based on survey results were typically limited by two factors:

1) The survey results were often too high level, prompting new questions like ‘why?’ and ‘what should we do next?’

2) The delay between survey completion and eventual reporting of results meant it was difficult to action key issues or opportunities quickly enough.

At the same time, we saw staff becoming disillusioned with survey processes because they couldn’t see the impact of their feedback and ideas.


The purpose of this innovation is to…

Help organisations make best use of staff insight to make faster and more informed decisions about the direction of their company. It shifts the conversation from a static, annual process, to a process of continuous discovery.

It does this by…

It does this by reimagining the survey firstly by allowing continuous questioning and real-time reporting. It focuses on a handful of critical questions at any given time, rather than asking hundreds of questions in a once-yearly survey.

When more information is needed, follow up questions can be added on an as-needs basis for immediate feedback – these can be originated by staff or leaders.


This innovation improves on what came before because…

The value of a traditional survey is constrained by the scope of the survey questions themselves, and the timing of the survey campaign.

With CueZero, ideas and feedback are no longer constrained by a static survey design or once-yearly format. This means that CueZero is better able to capture new and potentially game-changing feedback to help their organisation improve.

Its various benefits to the customer/end-user include…

Faster and more informed insight and decision-making, a constant pulse on critical developments in the organisation and a workforce which is more engaged and accountable for continuous improvement by being a part of the idea generation and problem solving process.


In the past, this problem was solved by…

Lengthy surveys which result in volumes of data without sufficient contextual insight or opportunity for exploration; pulse surveys which provide regular feedback but only in response to a fixed set of question; focus groups which are resource intensive and time consuming; or discussion networks which are unstructured and difficult to analyse when there is a large volume of feedback.

Its predecessors/competitors include…

There are no directly comparable tools in the market. The closest comparisons are survey tools such as Survey Monkey and Qualtrics, pulse surveys such as TinyPulse and Culture Amp and discussion tools such as Yammer.


It is made for…

It is made for teams and companies who are too large to effectively manage face-to-face feedback. CueZero can be deployed at team, department or enterprise level.

CueZero is particularly suited to companies in fast moving industries where new trends need to be captured and responded to quickly. Because staff can suggest follow-up questions, leaders are supported to identify emerging ‘on the ground’ trends they might otherwise not be aware of.

CueZero gives leaders the flexibility to manage their own flexible feedback process with little to no HR support, and without the need for external consultants to manage expensive and time-consuming reporting and analysis processes.

It is available for sale through…

CueZero is currently in development and will be made available for sale from late 2014 through our website, www.cuezero.com

Our marketing strategy is to…

Make it as easy as possible to trial, purchase and launch CueZero.

Pricing is transparent and affordable. Supporting resources and curated content will also assist organisations to not only make best use of CueZero, but to be more agile decision-makers generally. We also want to expand the depth and breadth of our impact through partnerships with relevant industry networks.