Home SMART 100 (2013) Infiniti (ACT) – 2013 Anthill SMART 100

Infiniti (ACT) – 2013 Anthill SMART 100


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This innovation came to life when…

The innovation was built on the premise of fundamentally changing traditional approaches to business process management. The company’s CEO, Phillip Williamson conceived and developed ‘Intelledox’ to specifically address the apparent weaknesses in enterprise document creation processes across the corporate and government sectors. Company success is driven by innovation, quality and customer service. Software development is driven by the belief that applications should be simple to use, elegant in their design, and perform well beyond client expectations. Our solutions are designed to advance organizational processes, and software releases deliver enhanced functionality against meeting customer needs and emerging standards.


The purpose of this innovation is to…

Create significant business advantage through the automation of document-centric business processes in order to drive organisational compliance and consistency. Infiniti combines the power of intelligent document generation, smart web forms (e-forms), and line-of-business integration to deliver significant business value.

It does this by…

By employing a powerful business driven rules engine provides document generation services and Q&A logic processing without the need for expensive developers. This means that the business user is able to do ‘on-the-fly’ changes to forms. Infiniti leverages an organizations existing business systems, seamlessly integrating enabling organisations to effortlessly implement the product and encouraging user adoption in large organisations.


This innovation improves on what came before because…

Infiniti assists organisations to effortlessly collect, transform, audit, publish and deliver content. The product does not require scripting to implement, and is aimed directly at the business user. Our product is clearly differentiated in the market due to a unique combination of attributes and functionality – smart web forms, intelligent rules engine, and dynamic data connectivity.

The benefits to the customer/end-user include…

The solution is highly flexible and scalable, and so has so many facets of benefits to the end-user. Infiniti ultimately reduces document assembly time. However this is combined with benefits such as increased accuracy and compliance and reduced resources.



In the past, this problem was solved by…

A simple document such as a statement of work or contract is created manually, involving a significant amount of time and staff. The accuracy is compromised, and any additions or changes need to be authorised through an extensive approval process. Infiniti automates all of this, with data-driven compliance using business rules and the ability to produce ‘on-the-fly’ changes.

Its predecessors/competitors include…

Our competitors are all based overseas (US mainly). They offer a similar product, but for three times the price and with the most significant difference being our product does not require scripting or extensive IT development.


This innovation is made for…

Infiniti is made for the business user. The product has been implemented by a range of enterprise and government organisations. We target a diverse vertical market, including education, trade and logistics, healthcare, finance and insurance and the government sector.
Within these verticals we leverage existing and popular systems, such as CRM, ESB (enterprise system bus) and organisational data storage to create significant business advantage for the user.

The product requires no scripting, and with our three-day certification course, the employee with the simplest computing skills can become a certified Infiniti specialist.


It is available for sale through…

Infiniti is sold directly as B2B and through our significant partnership channels. We have concentrated on developing these partnerships in order to increase our global reach as part of a solution set and customised Infiniti solution.

Our marketing strategy is to…

Our overall marketing strategy centers on promoting the brand, driving awareness, and creating customer demand. Expenditure is concentrated on driving awareness in key verticals with targeted messaging, supported by compelling website content, technical whitepapers, and comprehensive sales collateral. Activity is designed to engage decision-makers with targeted messages designed to nurture awareness of Infiniti solution set and the business problems addressed.

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.