MiiBrand, Australia’s most exclusive fashion deals club, has added the 25th partner brand to its roster. The good news for the shopaholic masses: fashion footwear maker Tony Bianco will now offer deals through MiiBrand.
The MiiBrand App uses location-based technology to identify shoppers when they’re near a store and then pushes out location offers with the aim of driving increased store traffic for fashion retailers.
Launched in July 2012, MiiBrand was developed in Australia by four young entrepreneurs who identified a gap in the market (ah, the classic story). The MiiBrand team decided to tackle the problems faced by retailers (lagging sales, overseas competition, and crowded marketplace) head on by leveraging mobile technology to provide a much needed solution.
For your eyes only
The “exclusive” bit is that members join MiiBrand by invitation and then nominate their favorite brands and store preferences. Shortly thereafter, users are hit with the best deals for them via the MiiBrand iPhone app. The app takes the deal-site concept one step further by allowing members to receive notifications of nearby offers and alerts when they’re out shopping, and unlocking surprise offers when they check-in at a store via the MiiBrand App.
Members are also rewarded for engaging with brands by taking key actions such as sharing offers with friends, checking-in at stores and answering questions posed by the brands they follow. The more members engage with the brands they follow, the better the offers get.
MiiBrand has been quick to attract attention in the Australian market signing up 25 premium fashion brands with a network of over 2,000 stores to date – among them high street brands such as Sportsgirl, Witchery, Saba, Adidas, Diesel, French Connection, and of course, Tony Bianco.
In contrast to the growing number of daily deal sites hitting the market, MiiBrand’s goal is to connect fashion conscious Australian’s with the brands they love, and provide rewards based on brand advocacy and engagement. “Maintaining brand equity is a key success factor for retailers, and MiiBrand offers a communication platform beyond offers and discounting,” says MiiBrand co-Founder Ben Howden.
“Daily deal sites attract the wrong type of customer. These types of customers often fail to attract repeat business and loyalty as in most cases they’re more interested in the discount than the actual product
or brand,” continues Howden.
Deals with a difference
Online Manager for Sportsgirl, Kate Elton, says of MiiBrand, “What we like about MiiBrand is how the messages we can share with our customer are relevant to both {sic} the online experience and in-store offers, as well as in-store events relevant to her closest store. MiiBrand allows us to pinpoint-deliver targeted messages to our customer in relevant locations.”
The MiiBrand team has big plans for the product with new features such as purchase tracking, displaying product images, collections, and better social media integration all in the pipeline. With things looking on the up-and-up in the Aussie market, the MiiBrand team are also considering expanding into new market, including the US and China.
Ok, you’re in too…
Worried about the exclusive bit?
Shoppers can request an invite to join MiiBrand right on the homepage,
Phew!
